EPP Ignite

Sonika is the AI & App Chief Architect at Microsoft, having over 19 years of experience in the IT sector, including pivotal roles at Microsoft and SAP. In her current role, she passionately collaborates with Denmark's leading companies to co-create intelligent applications powered by AI. Holding an MBA from London Business School and grounded in her expertise as a Computer Engineer, Sonika blends strategic insight with technical prowess to drive innovation. Beyond her professional endeavors, Sonika dedicates herself to mentoring through Copenhagen Kommune's GCCP-17, supporting Copenhagen Fintech scale-ups, participating in the London Business School’s entrepreneurship club, and contributing as an active member of Europe's largest AI think tank.

Salman leads Generative AI with AWS Global Strategic Partners. He has over 15 years of experience implementing AI/ML solutions for customers, holds a PhD from University of Cambridge (UK), and has had successful startups in the technology consulting space. Prior to joining AWS, he’s held Head of Data Science and Head of Consulting roles at FTSE100 and Global Tech & IT Firms.

Stefano Porciello is the Senior Commercial & Pricing Manager at Brompton where he contributed to the successful transformation of the company into the icon of the smart mobility worldwide, establishing the pricing strategy of a diverse and structured product portfolio and leading the commercial team towards a better understanding of the MIX strategy through the implementation of the PVM, Price Volume Mix Model. The PVM architecture is a data driven platform for Revenue and Pricing professionals that helps businesses to accelerate the transition towards a Predictive Pricing approach.

Over his 12 years journey in the revenue management and pricing space Stefano has built  a significant experience in the construction of Revenue management systems and he has been an early adopter of the first Artificial Intelligence engines such as Cortana and Qlik Sense AI during his time spent at Hertz and Booking.com.

When he is not busy coding complex DAX measures or manipulating large data sets in SQL he likes to relax watching fine Japanese animations, listening to Jazz and progressive music, he is as well dramatically attracted by the George Lucas universe of Star Wars

Katja Berg is a strategic leader in the biotech and pharmaceutical industry with 20+ years of science, management consulting, pricing and market access experience. In her global role of Innovative Value & Access Strategy within the Biopharmaceutical Business Unit at AstraZeneca, Katja is responsible for bringing novel approaches and future-looking access models for AstraZeneca’s portfolio to advance patient access and value-based healthcare, all while harnessing the power of partnerships and technology such as AI.

Katja spent her early years in the laboratory and Academia, mostly in Sweden, France and the US, authoring publications while nurturing her scientific curiosity and languages. She then became a senior consulting leader and Global Client Partner for Top 15 pharmaceutical companies for over 10 years at IMS Consulting [today IQVIA], leading among other things thought leadership in Europe. Transitioning from consulting to the biopharmaceutical industry, Katja led a multi-functional global team delivering above brand strategic, operational and policy-related pricing and access activities for Sanofi. During this time, she lead and coordinated Sanofi’s position on external access policy and working groups such as IFPMA and Access Accelerated, including work designing and incubating end-to-end patient access solutions in e.g. Asia and Africa.

During her 4+ years at AstraZeneca, Katja has delivered global pricing and access launch strategies for assets within the Cardiovascular, Renal & Metabolism (CVRM), Respiratory and Immunology (R&I) and Vaccines & Immune Therapies (V&I) Business Units, as well as acted as Head of Access Policy for the Australia & NZ team in Sydney.

Pedro is a professional with more than 10 years of work experience in Strategic Pricing and Revenue/Yield Management at worldwide companies from Industrial Engineering, Travel & Leisure and Transportation & Mobility markets. He holds a bachelor's degree in Industrial Engineering and MBA degree in Technologies for Business: AI, Data Science and Big Data. Pedro is one of the co-authors of the book “Pricing Architects” and he writes a monthly column about Pricing Strategy and Technology for the Aprix Journal. He also participated as a speaker in several events from organisations such as the Professional Pricing Society and European Pricing Platform. Currently I am working as a Head of Pricing & Traffic Monetization at Omio, a German unicorn which provides an online travel comparison and booking platform based in Berlin.

Wendy is a seasoned leader in the field of business and analytics with over 20 years’ experience working in global roles within the CPG and Retail industry. She is an expert in Revenue Growth Management analytics and is passionate about making data-driven decisions. Currently Wendy is the Global Director for Strategic Revenue Management (SRM) Analytics at Mars Wrigley, where she is leading the creation a fully integrated and digitized SRM eco-system. Before Mars, Wendy worked at Kingfisher, as their Group Pricing Director, and Unilever, where she spent nearly 8 years as the Global Analytics & Pricing Director. She manages a team of product strategy leads, data scientists & data engineers and develops and implements numerous analytical solutions across the key RGM levers (strategic pricing, channel pack price architecture, mix, trade promotions, trade terms) to drive faster and more effective decision making.