EPP Ignite
AI - The Future of Pricing
Navigating Your AI Game Plan
LONDON, UK
UNTIL
THE
EVENT
Navigating Your AI Game Plan
Experience the Dynamic Format of EPP Ignite:
EPP IGNITE is where cutting-edge thinking meets real-life delivery – bringing you a blend of fast-paced presentations, visionary talks, and best practice sharing in a unique setting.
Dive into the heart of pricing/RGM innovation with presentations crafted to deliver maximum impact in minimal time, ensuring you get the essence of groundbreaking ideas without the fluff. Be prepared to be captivated by thought leaders and industry practitioners ahead of the curve.
Why attend EPP Ignite?
- Engagement : Short, fast paced, and impactful sessions with top experts keep your attention and spark your interest
- Inspirational: Visionary talks designed to challenge your thinking and ignite your actions.
- Actionable : Share and receive actionable insight during interactive sessions to drive your AI gameplan
- Networking: Connect with like-minded professionals and expand your professional network
Get insights from industry leaders shaping AI’s future in business
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/06/Sonika-Kapil.jpg)
Sonika Kapil
AI and App Chief Architect
Microsoft
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/06/Microsoft-logo-1024x459.png)
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/06/Sonika-Kapil.jpg)
Sonika Kapil
Sonika is the AI & App Chief Architect at Microsoft, having over 19 years of experience in the IT sector, including pivotal roles at Microsoft and SAP. In her current role, she passionately collaborates with Denmark's leading companies to co-create intelligent applications powered by AI. Holding an MBA from London Business School and grounded in her expertise as a Computer Engineer, Sonika blends strategic insight with technical prowess to drive innovation. Beyond her professional endeavors, Sonika dedicates herself to mentoring through Copenhagen Kommune's GCCP-17, supporting Copenhagen Fintech scale-ups, participating in the London Business School’s entrepreneurship club, and contributing as an active member of Europe's largest AI think tank.
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/09/SalmanT-photo-899x1024.jpg)
Salman Taherian
GenAI Partner Lead (GSI/ISV)
Amazon Web Services
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/09/amazon_web_services_logo-1.jpg)
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/09/SalmanT-photo-899x1024.jpg)
Salman Taherian
Salman leads Generative AI with AWS Global Strategic Partners. He has over 15 years of experience implementing AI/ML solutions for customers, holds a PhD from University of Cambridge (UK), and has had successful startups in the technology consulting space. Prior to joining AWS, he’s held Head of Data Science and Head of Consulting roles at FTSE100 and Global Tech & IT Firms.
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/06/Stefano-Porciello-Colour.jpeg)
Stefano Porciello
Senior Commercial & Pricing Manager
BROMPTON BICYCLE
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/06/Brompton_Bicycle_logo.svg_-1024x288.png)
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/06/Stefano-Porciello-Colour.jpeg)
Stefano Porciello
Stefano Porciello is the Senior Commercial & Pricing Manager at Brompton where he contributed to the successful transformation of the company into the icon of the smart mobility worldwide, establishing the pricing strategy of a diverse and structured product portfolio and leading the commercial team towards a better understanding of the MIX strategy through the implementation of the PVM, Price Volume Mix Model. The PVM architecture is a data driven platform for Revenue and Pricing professionals that helps businesses to accelerate the transition towards a Predictive Pricing approach.
Over his 12 years journey in the revenue management and pricing space Stefano has built a significant experience in the construction of Revenue management systems and he has been an early adopter of the first Artificial Intelligence engines such as Cortana and Qlik Sense AI during his time spent at Hertz and Booking.com.
When he is not busy coding complex DAX measures or manipulating large data sets in SQL he likes to relax watching fine Japanese animations, listening to Jazz and progressive music, he is as well dramatically attracted by the George Lucas universe of Star Wars
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/05/K-Berg-photo-837x1024.jpg)
Katja Berg
Innovative Value and Access Strategy
AstraZeneca
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/05/astrazeneca-PNG-logo-1024x278.png)
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/05/K-Berg-photo-837x1024.jpg)
Katja Berg
Katja Berg is a strategic leader in the biotech and pharmaceutical industry with 20+ years of science, management consulting, pricing and market access experience. In her global role of Innovative Value & Access Strategy within the Biopharmaceutical Business Unit at AstraZeneca, Katja is responsible for bringing novel approaches and future-looking access models for AstraZeneca’s portfolio to advance patient access and value-based healthcare, all while harnessing the power of partnerships and technology such as AI.
Katja spent her early years in the laboratory and Academia, mostly in Sweden, France and the US, authoring publications while nurturing her scientific curiosity and languages. She then became a senior consulting leader and Global Client Partner for Top 15 pharmaceutical companies for over 10 years at IMS Consulting [today IQVIA], leading among other things thought leadership in Europe. Transitioning from consulting to the biopharmaceutical industry, Katja led a multi-functional global team delivering above brand strategic, operational and policy-related pricing and access activities for Sanofi. During this time, she lead and coordinated Sanofi’s position on external access policy and working groups such as IFPMA and Access Accelerated, including work designing and incubating end-to-end patient access solutions in e.g. Asia and Africa.
During her 4+ years at AstraZeneca, Katja has delivered global pricing and access launch strategies for assets within the Cardiovascular, Renal & Metabolism (CVRM), Respiratory and Immunology (R&I) and Vaccines & Immune Therapies (V&I) Business Units, as well as acted as Head of Access Policy for the Australia & NZ team in Sydney.
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/07/piccoli.jpg)
Pedro Piccoli Soares
Head of Pricing
Omio
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/07/Omio-logo.jpg)
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/07/piccoli.jpg)
Pedro Piccoli Soares
Pedro is a professional with more than 10 years of work experience in Strategic Pricing and Revenue/Yield Management at worldwide companies from Industrial Engineering, Travel & Leisure and Transportation & Mobility markets. He holds a bachelor's degree in Industrial Engineering and MBA degree in Technologies for Business: AI, Data Science and Big Data. Pedro is one of the co-authors of the book “Pricing Architects” and he writes a monthly column about Pricing Strategy and Technology for the Aprix Journal. He also participated as a speaker in several events from organisations such as the Professional Pricing Society and European Pricing Platform. Currently I am working as a Head of Pricing & Traffic Monetization at Omio, a German unicorn which provides an online travel comparison and booking platform based in Berlin.
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/06/Wendy-Janssen-1.jpg)
Wendy Janssen
Global Director and Head of SRM Analytics
Mars Snacking
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/06/Mars-Snacking.jpg)
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/06/Wendy-Janssen-1.jpg)
Wendy Janssen
Wendy is a seasoned leader in the field of business and analytics with over 20 years’ experience working in global roles within the CPG and Retail industry. She is an expert in Revenue Growth Management analytics and is passionate about making data-driven decisions. Currently Wendy is the Global Director for Strategic Revenue Management (SRM) Analytics at Mars Wrigley, where she is leading the creation a fully integrated and digitized SRM eco-system. Before Mars, Wendy worked at Kingfisher, as their Group Pricing Director, and Unilever, where she spent nearly 8 years as the Global Analytics & Pricing Director. She manages a team of product strategy leads, data scientists & data engineers and develops and implements numerous analytical solutions across the key RGM levers (strategic pricing, channel pack price architecture, mix, trade promotions, trade terms) to drive faster and more effective decision making.
Agenda at a Glance
Day 1, September 11
Evening Event
- Registration
- Inspirational Speeches
- Networking Dinner
Day 2, September 12
Main Event
A full day of the event including:
IGNITE Sessions
Panel and Roundtables
Breakout Sessions
Keynote Presentations
Find out more details HERE
Explore the myriad of possibilities to use new AI technologies to increase revenues, margins, profits & Net Promotor Score.
Welcoming your new AI team member that will revolutionize processes, analytics and the customer experience
Using AI to reshape your operations and the customer experience
Case studies and examples from current practitioners and future visionaries
Recognize the value, and the limitations, of the AI future
Integrated networking
Don’t just take our word for it
The event was a unique platform for the RGM Community to come together, share experiences and build on them. It is a true opportunity to find inspiration and a great occasion to network with experiences peers from other companies.
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/05/Anil.png)
Anıl Araslı - Senior Revenue Growth & Data Analytics Manager - Sephora
Attending the EPP Events is always a great pleasure, bringing together a multitude of brilliant minds and pricing enthusiasts. In my view, it sets the gold standard for pricing events.
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Daniel Lindner - Strategy Principal Director - Pricing & Commercial Strategy Europe – Accenture
The EPP offers a unique opportunity to purposefully create sparks of inspiration for each pricing professional who participates in these perfectly organized and orchestrated forums. Bringing pricing experts, pricing practitioners, and solution designers into the same room for a couple of days, is an unmatched and rewarding experience for everyone attending.
![](https://ignite.pricingplatform.com/ai-2024/wp-content/uploads/2024/05/markus.png)
Dr. Markus Husemann-Kopetzky - CEO Price Management Institute & Pricing Researcher at FU Berlin