UNTIL
THE
EVENT
Day 1 - Evening Event
18:00
Welcome Coffee and Registration
18:30
Pol Vanaerde – President – EPP Pricing Platform
18:40
KEYNOTE
Javier Anta – Managing Director and Senior Partner – Boston Consulting Group
Daria Shanley – Managing Director & Partner – Boston Consulting Group
19:00
KEYNOTE
Salman Taherian – GenAI Partner Lead (GSI/ISV) – Amazon Web Services
19:20
Icebreaker
19:30
Networking Dinner
Unique networking opportunities during the exclusive evening diner at the Terrace Room on 6th floor.
Networking Dinner
Elevate your networking at our Networking Dinner: An Evening Beyond Business
Day 2 - Main Event
8:00
Welcome Coffee
8:30
Pol Vanaerde – President – EPP Pricing Platform
8:35
Kimberly Ofrecio – Managing Director – Macdonald Hotels & Resorts
8:40
KEYNOTE
- What type of workflows and products could be disrupted?
- Specific process maps pre- and post-AI
- Consequences for your pricing program
Smeet Thakkar – Value Strategy & Pricing Leader – Waitrose & Partners
9:05
PANEL
- The top 7 killer applications using AI in Pricing and RGM
- Common challenges implementing AI in pricing and on how to overcome them
- Emerging trends on how AI will get adopted in pricing
[Moderator]
Pedro Piccoli Soares – Head of Pricing – Omio
[Panellists]
- Alex Siormpas – ML/AI Pricing Practitioner
- Imane Khoshnoudirad Adoua – EMEA Head of Marketing-Pricing & Data Strategy – Kohler
- Kimberly Ofrecio – Managing Director – Macdonald Hotels & Resorts
- Benjamin Liagre – SVP – Revenue Management Strategy & Distribution Control – Nuitée
9:45
IGNITE TALKS
10:10
IGNITE: Democratising Analytics and Driving Adoption of Pricing Tools Using Gen AI
- Pricing solutions for CPG and how this may differ from other industries
- Elements needed to drive adoption and how GenAI can help
- What is needed to get started with GenAI and challenges to overcome
Wendy Janssen – Global Director and Head of SRM Analytics – Mars Snacking
Ankit Jain – Senior data Science Lead – Mars Snacking
IGNITE: AI to Improve Insights from Fragmented Data Sources
Katja Berg – Innovative Value and Access Strategy – AstraZeneca
10:30
Coffee Break
10:55
KEYNOTE
- Data Driven PVM Model foundations
- Integration of PVM with AI engine
- Exploit AI to Maximise Revenue, GM and CM in the Luxury space
Stefano Porciello – Senior Commercial & Pricing Manager – Brompton Bicycle
11:20
KEYNOTE
- Discover how AI is revolutionizing the way we understand and optimize price performance
- Why spend months when AI can identify key levers in days? Learn how to kickstart initiatives that boost short-term profits and support long-term transformation in price management.
Hardy Koth – Managing Director – Accenture
Sameer Bojja – Strategy Senior Manager- Accenture
11:45
KEYNOTE
- What can AI do to tailor prices based on individual customer behavior, preferences, and willingness to pay
- Segmentation is the past: personalize pricing strategies maximizing value for each customer
- Balancing Fairness and Profitability: how can you ensure personalized pricing is both ethical and profitable?
Ben Desmet – Partner – Monitor Deloitte
Bart Van Proeyen – Director Customer Engagement in Life Sciences & Healthcare – Monitor Deloitte
12:10
Play with AI
12:20
Lunch
13:10
KEYNOTE
Traditional pricing AI models already outperform sales gut feel, but suddenly they look antiquated compared to the accuracy and performance of neural network-based AI engines
How and why these new engines are like the steam powered machines that triggered the industrial revolution, and how pricing will be the bridgehead for more general AI adoption in many companies
Dominic O’Regan – Senior Strategic Consultant – PROS Inc.
13:35
IGNITE TALKS
14:00
IGNITE: AI & Pricing:
Hype or High-Stakes Game Changer?
- Separate the hype from reality
- Discover how AI is reshaping the pricing landscape and offering an opportunity for commercial organizations to unlock significant revenue growth
- Review real-world applications and cover some no-regret pricing actions to get started on your AI journey
Mukarram Bhaiji – Partner – BAIN & COMPANY
IGNITE: Harnessing AI for Structured / Unstructured Data – Practical Application & Demonstration
Sonika Kapil – AI and App Chief Architect – Microsoft
14:25
KEYNOTE
- The Power of AI in Revenue Management: Discover how AI is transforming pricing in the travel industry, enabling even more dynamic and personalized pricing strategies that boost revenue and drive value for customers.
- Transition From Revenue to Offer Management: Learn about the journey towards modern retailing practices in the travel sector, focusing on AI’s role in dynamically creating and pricing complex products and bundles.
Giorgio Farina – Partner – Boston Consulting Group
Marcelo Cirelli – Associate Director – Boston Consulting Group
14:50
Coffee Break
15:15
KEYNOTE
- Going from 0 to 1 – Get started with the basics, see an impact, and build from there
- Pitfalls to avoid, expectation management, ethics, data protection
- A 360° view for organizations who want to start leveraging AI in pricing
Steven Sabet – Pricing & Commercial Expert
15:40
Play with AI
15:50
KEYNOTE
- Discover what is operating in a start-up and in a product-led and AI-led environment?
- Does it make your life easier when it comes to a Revenue Management culture and to the adoption of AI tools for Pricing purposes?
Benjamin Liagre – SVP – Revenue Management Strategy & Distribution Control – Nuitée
16:10
ROUNDTABLE
- Moderated discussions
- Align by vertical, stage
- Come together for concise summary reports
One moderator at each table
16:50
Final Closing speech
Don’t just take our word for it
The event was a unique platform for the RGM Community to come together, share experiences and build on them. It is a true opportunity to find inspiration and a great occasion to network with experiences peers from other companies.
Anıl Araslı - Senior Revenue Growth & Data Analytics Manager - Sephora
Attending the EPP Events is always a great pleasure, bringing together a multitude of brilliant minds and pricing enthusiasts. In my view, it sets the gold standard for pricing events.
Daniel Lindner - Strategy Principal Director - Pricing & Commercial Strategy Europe – Accenture
The EPP offers a unique opportunity to purposefully create sparks of inspiration for each pricing professional who participates in these perfectly organized and orchestrated forums. Bringing pricing experts, pricing practitioners, and solution designers into the same room for a couple of days, is an unmatched and rewarding experience for everyone attending.
Dr. Markus Husemann-Kopetzky - CEO Price Management Institute & Pricing Researcher at FU Berlin