EPP Ignite 2025
AI - The Future of Pricing
Reimagining Value in the AI Era
- London
- September 17 -18, 2025
Reimagining Value in the AI Era
Experience the Dynamic Format of EPP IGNITE:
EPP IGNITE brings together visionary thinking and practical implementation in an interactive format designed for real engagement.
It begins with the Vision Summit on the evening of September 17, followed by a full day of hands-on collaboration on September 18, creating multiple touchpoints for meaningful connection.
The agenda blends inspirational keynotes with roundtable discussions, where you’ll work alongside peers to shape actionable strategies.
Join us for this immersive experience where cutting-edge ideas meet real-world application in a dynamic, participant-driven setting.
IGNITE EVENT PASSES
Secure your place at the forefront of the pricing revolution. IGNITE 2025 will equip you with the vision, strategies, and practical tools to transform how your organization creates and captures value in the AI era.
Conference Pass
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1.5 Event Days
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Coffee Breaks & Lunches
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Unique Networking Dinner
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PDF Presentations
Duo Pass
Join with your AI specialist colleague & get a discount - 2 passes for £1450!-
*AI specialist must be in pricing or data science team
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1.5 Event Days
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Coffee breaks & Lunches
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Unique Networking Dinner
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PDF Presentations
Corporate Pass
Attend as a team to learn and build company-wide insights.-
*Corporate 3+ pass for only £750/per person
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1.5 Event Days
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Coffee breaks & Lunches
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Unique Networking Dinner
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PDF Presentations
Solution Provider
Forum pass for Solution Provider-
1.5 Event Days
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Coffee Breaks & Lunches
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Unique Networking Dinner
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PDF Presentations
Why attend EPP Ignite?
In a world where artificial intelligence is redefining the boundaries of what's possible, pricing strategy stands at the frontier of business transformation. IGNITE brings together visionaries, practitioners, and innovators to explore how AI is fundamentally reshaping how we create, communicate, and capture value.
For Business Leaders:
- Gain Competitive Advantage: Discover how to leverage AI-driven pricing strategies before your competitors do
- Maximize Revenue Potential: Unlock hidden value streams through next-generation pricing technologies
- Future-Proof Your Business: Build resilient pricing frameworks that adapt to rapidly evolving markets
For Pricing Professionals:
- Transform Your Function: Elevate pricing from a tactical operation to a strategic driver of business success
- Enhance Your Toolkit: Master cutting-edge AI applications that deliver measurable ROI
- Accelerate Your Career: Position yourself at the intersection of AI and pricing—the most valuable skill set of tomorrow
Event Highlights
Day 1:
Vision Summit - Reimagine What's Possible
The first day of IGNITE sets the stage for transformative thinking. You’ll experience:
- The Cognitive Marketplace: Explore how AI is fundamentally changing consumer value perception across both B2B and B2C sectors
- Quantifiable Transformation: Learn advanced frameworks for measuring and maximizing ROI on AI pricing initiatives
- 2030 Horizons: Collaborate with industry peers to future-proof your pricing strategy through five critical lenses—from digital transformation to AI-augmented leadership
- “Price and Palate” Experience: Participate in an immersive sensory journey that reveals profound insights about value perception
Day 2:
Practical Implementation - Turn Vision Into Reality
- Next Horizon Technologies: See live demonstrations of emerging AI pricing tools that provide first-mover advantage
- Ethical Frameworks: Build pricing approaches that balance profit optimization with fairness principles—turning transparency into competitive advantage
- Organizational Blueprints: Implement proven team structures that blend human creativity with algorithmic intelligence
- Industry-Specific Roadmaps: Walk away with a customized 100-day action plan for your pricing transformation
2025 Speaker Line-Up: Just Announced
See the lineup of industry leaders who will be sharing their expertise at Ignite. Don’t miss out!
Magnus Ingemann
Global Head of Pricing & Analytics
Novonesis
Magnus Ingemann
Magnus Ingemann leads the global pricing and analytics agenda for Novonesis' €400M+ Human Health Biosolutions portfolio, spanning dietary supplements, and probiotics across 30+ markets. In his role, he has transformed pricing from an operational function into a strategic growth enabler, shifting the organization from cost-plus to value-based pricing models while implementing scalable governance structures that empower commercial teams worldwide.
With proven expertise in scaling global B2B businesses across biotech, FMCG, and health ingredients, Magnus has delivered measurable results including non-forecasted revenue growth through strategic price optimization and improved commercial agility through innovative pricing tools and workflows. His experience spans from building the foundational global pricing function at Novonesis to driving 35% YoY revenue growth in international markets at Arla Foods.
Claire Wang
Speaker & Workshop Leader
Claire Wang Structured Influence
Claire Wang
Claire Wang is an international keynote speaker and workshop leader with 20 years of experience across Banking, Telecom, FinTech, and Insurance. She’s led pricing and transformation initiatives across Asia, Oceania, the Middle East, and Europe, helping teams turn complex ideas into language that business leaders understand. Based in Paris, Claire approaches structured thinking like the perfect croissant – crisp on entry, layered with intent, and satisfying to the last bite. Known for her practical frameworks and compelling delivery, she uses the Pyramid Principle to help teams influence decisions and turn analysts into trusted business partners.
Montgomery Blair
Chief Commercial & Analytics Officer
Zeeba Automotive
Montgomery Blair
Seasoned executive with over 25 years of leadership experience in revenue management, pricing, supply optimization, performance marketing, technology and analytics. I have spearheaded transformative initiatives across diverse industries including travel, real estate, automotive, and e-commerce. My extensive track record of innovation and operational excellence spans industry giants such as Hertz, Avis, Archstone-Smith, and Zalando, as well as smaller enterprises like Dollar Thrifty, PROS, and a pioneering vehicle subscription startup. This diverse experience highlights my ability to adapt and excel in varied corporate environments.
I have successfully led the design, development, deployment, and commercialization of complex AI and machine learning solutions, driving significant gains in revenue, efficiency, and cost reductions. My practical experience has transformed business operations and decision-making processes.
My background in strategic collaborations with executives, key business leaders, subject matter experts, premier vendors, consultants, and top-tier academic institutions has empowered organizations to innovate by leveraging data with advanced predictive and prescriptive analytics, thereby enhancing their competitive edge.
Roberto Gonzalez Moro
Global Pricing Analytics Manager
Hilti
Roberto Gonzalez Moro
Roberto González Moro is the Global Pricing Analytics Manager at Hilti Deutschland AG, where he leads strategic pricing initiatives and advanced analytics applications. With nearly a decade of experience at Hilti, Roberto has progressed through multiple pricing roles, developing deep expertise in value-based pricing strategies and the implementation of AI and machine learning solutions in B2B environments.
Roberto spearheaded the successful implementation of machine learning models for elasticity calculation and is currently leading the innovative CUBE project, which aims to leverage AI for identifying value drivers across product portfolios. He holds an MBA in Strategic Management from the University of Alicante and is fluent in multiple languages including German, English, Spanish, and Catalan. His combination of technical expertise and strategic vision makes him a valuable voice in the evolving landscape of AI-driven pricing.
Piotr Klima
Pricing Director
Universal Robots
Piotr Klima
18 years of experience with pricing-related functions, from pricing consulting (Simon-Kucher & Partners) to 3x green field in-house pricing function establishment. Responsible for pricing software implementation, value-based pricing models, their parametrisation, calibration, subscription-based pricing, pricing processes design, deal desk leadership, and KPI measurement, directly driving the company's P&L.
The Convergence of B2B and B2C Pricing
Beyond Algorithms: The Human-AI Partnership
Ethical AI Pricing as Competitive Advantage
Key Themes Explored
Predictive Value Capture
Cross-Ecosystem Value Pricing
Featured Sessions
The Cognitive Marketplace – How AI Is Reshaping Consumer Pricing
- Explore how technology is fundamentally changing value perception across B2B and B2C sectors
- Discover how to transform pricing from a tactical function to a strategic driver
- Understand the convergence of B2B and B2C pricing strategies in the AI era
The Pricing Organization of 2030
- Accelerate transformation with a proven organizational blueprint that integrates human expertise with AI capabilities
- Attract and retain top pricing talent by structuring roles that leverage both technological proficiency and strategic creativity
Beyond Traditional Pricing Metrics: The AI Revolution
- Unlock hidden revenue streams by discovering how to measure and monetize previously invisible dimensions of consumer value
Outperform competitors by implementing next-generation metrics that capture emotional, experiential, and contextual value
Pricing AI Made Practical
- Learn the three pricing processes where AI consistently delivers the fastest ROI
- Discover how companies like yours achieved 5-15% margin improvements within six months
- Walk away with a simple framework for identifying your “quick win” AI opportunities
Agenda at a Glance
Day 1, September 11
Evening Event
- Registration
- Inspirational Speeches
- Networking Dinner
Day 2, September 12
Main Event
A full day of the event including:
IGNITE Sessions
Panel and Roundtables
Breakout Sessions
Keynote Presentations
Find out more details HERE
Explore the myriad of possibilities to use new AI technologies to increase revenues, margins, profits & Net Promotor Score.
Welcoming your new AI team member that will revolutionize processes, analytics and the customer experience
Using AI to reshape your operations and the customer experience
Case studies and examples from current practitioners and future visionaries
Recognize the value, and the limitations, of the AI future
Integrated networking
Don’t just take our word for it
The event was a unique platform for the RGM Community to come together, share experiences and build on them. It is a true opportunity to find inspiration and a great occasion to network with experiences peers from other companies.
Anıl Araslı - Senior Revenue Growth & Data Analytics Manager - Sephora
Attending the EPP Events is always a great pleasure, bringing together a multitude of brilliant minds and pricing enthusiasts. In my view, it sets the gold standard for pricing events.
Daniel Lindner - Strategy Principal Director - Pricing & Commercial Strategy Europe – Accenture
The EPP offers a unique opportunity to purposefully create sparks of inspiration for each pricing professional who participates in these perfectly organized and orchestrated forums. Bringing pricing experts, pricing practitioners, and solution designers into the same room for a couple of days, is an unmatched and rewarding experience for everyone attending.
Dr. Markus Husemann-Kopetzky - CEO Price Management Institute & Pricing Researcher at FU Berlin
Platinum Partner
Gold Partners
Silver Partners
Gold Partners
