{"id":105,"date":"2024-05-16T12:52:34","date_gmt":"2024-05-16T12:52:34","guid":{"rendered":"https:\/\/eventclientweb.waterfront.digital\/?page_id=105"},"modified":"2026-04-22T12:00:03","modified_gmt":"2026-04-22T12:00:03","slug":"content","status":"publish","type":"page","link":"https:\/\/ignite.pricingplatform.com\/ai-2026\/content\/","title":{"rendered":"Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"105\" class=\"elementor elementor-105\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-9588913 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"9588913\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-548f0d8 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"548f0d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e2fcdc4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e2fcdc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-710dd98 elementor-widget elementor-widget-heading\" data-id=\"710dd98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI - The Future of Pricing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320fcf4 elementor-widget elementor-widget-heading\" data-id=\"320fcf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">CONTENT HUB<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-128c8ea elementor-widget elementor-widget-heading\" data-id=\"128c8ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">EPP Ignite\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f634ef4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"f634ef4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28497a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a28497a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Access exclusive, industry-led insights for free! <br \/>Complete the form\u00a0<strong>once<\/strong>\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a79c87 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"6a79c87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1825\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">get instant access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b59908c e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"b59908c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b6b8ce9 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b6b8ce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e55556f elementor-widget elementor-widget-image\" data-id=\"e55556f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1414\" height=\"2000\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/EPP-IGNITE-2026-Whitepaper-1.pdf.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3649\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/EPP-IGNITE-2026-Whitepaper-1.pdf.jpg 1414w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/EPP-IGNITE-2026-Whitepaper-1.pdf-212x300.jpg 212w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/EPP-IGNITE-2026-Whitepaper-1.pdf-724x1024.jpg 724w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/EPP-IGNITE-2026-Whitepaper-1.pdf-768x1086.jpg 768w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/EPP-IGNITE-2026-Whitepaper-1.pdf-1086x1536.jpg 1086w\" sizes=\"(max-width: 1414px) 100vw, 1414px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e51c99c e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e51c99c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d4780 elementor-widget elementor-widget-heading\" data-id=\"d3d4780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Pricing Paradigm Shift:\nFrom Excel Trenches\nto AI Promise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22327d elementor-widget elementor-widget-heading\" data-id=\"a22327d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s Really Holding Pricing Back<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb80c1 elementor-widget elementor-widget-text-editor\" data-id=\"9bb80c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-olk-copy-source=\"MessageBody\">This EPP original white paper presents the most in depth independent look at how artificial intelligence is really being applied in pricing across Europe today.<\/span><\/p><p>Built on more than 30 hours of candid conversations with senior pricing leaders, it cuts through the hype to reveal where AI is delivering value, where it is falling short, and what is actually happening inside complex organisations. Practical, experience led, and grounded in real world challenges, it offers a clear view of the current state of AI in pricing and what comes next.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30052e6 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"30052e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1825\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-150b5b0 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"150b5b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-0ff04b6 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"0ff04b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e83041e elementor-widget elementor-widget-image\" data-id=\"e83041e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/08\/IGNITE-Interviews-Speaker-Banners-2048x1152.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-3185\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/08\/IGNITE-Interviews-Speaker-Banners-2048x1152.png 2048w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/08\/IGNITE-Interviews-Speaker-Banners-300x169.png 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/08\/IGNITE-Interviews-Speaker-Banners-1024x576.png 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/08\/IGNITE-Interviews-Speaker-Banners-768x432.png 768w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/08\/IGNITE-Interviews-Speaker-Banners-1536x864.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-afc050a e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"afc050a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5617912 elementor-widget elementor-widget-heading\" data-id=\"5617912\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IGNITE SPEAKER INTERVIEW: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce7c564 elementor-widget elementor-widget-heading\" data-id=\"ce7c564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Decision Trees Predict Customer Behaviour &amp; Prevent Churn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-787377f elementor-widget elementor-widget-text-editor\" data-id=\"787377f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Key highlights of the interview include<\/span><b><span data-contrast=\"auto\">:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li>Decision trees are &#8220;probably one of the most powerful non-parametric classification algorithms&#8221; for pricing &#8211; yet most companies don&#8217;t know how to use them<\/li><li>Machine learning is the backbone of the entire evolution in pricing &#8211; offering tools that are &#8220;extremely valuable&#8221; for data mining and executing pricing strategies effectively<\/li><li>The biggest challenge isn&#8217;t the technology &#8211; it&#8217;s explaining these techniques to your board and making them simple enough for adoption<\/li><li>The data revelation: Variables you think are crucial for pricing decisions often turn out to be &#8220;not as predominant or important as you thought in the first place&#8221;<\/li><li>The critical first step: Understanding where your data &#8220;comes short&#8221; and how to fix those gaps before implementing any ML pricing process<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a87fb6 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"5a87fb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1825\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-d9d6f49 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"d9d6f49\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-dc68195 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"dc68195\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2abec05 elementor-widget elementor-widget-image\" data-id=\"2abec05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/07\/Global-Director-and-Head-of-SRM-Analytics-Mars-Snacking-1.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-2912\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/07\/Global-Director-and-Head-of-SRM-Analytics-Mars-Snacking-1.png 1200w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/07\/Global-Director-and-Head-of-SRM-Analytics-Mars-Snacking-1-300x169.png 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/07\/Global-Director-and-Head-of-SRM-Analytics-Mars-Snacking-1-1024x576.png 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/07\/Global-Director-and-Head-of-SRM-Analytics-Mars-Snacking-1-768x432.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-06667be e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"06667be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-575720f elementor-widget elementor-widget-heading\" data-id=\"575720f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IGNITE SPEAKER INTERVIEW: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a153a5e elementor-widget elementor-widget-heading\" data-id=\"a153a5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"How Novonesis transformed 10,000 employees\"<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7eb5ea elementor-widget elementor-widget-text-editor\" data-id=\"a7eb5ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Key highlights of the interview include<\/span><b><span data-contrast=\"auto\">:<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"0\" data-aria-level=\"1\"><span data-contrast=\"auto\">How he transformed pricing teams from &#8220;isolated, execution-driven support functions to critical business advisors&#8221; across a 10,000-employee merger<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Why most AI pricing implementations fail (hint: it&#8217;s not the technology)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">His &#8220;vulnerable leadership&#8221; approach that turned two conflicting teams into a unified pricing powerhouse<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The specific frameworks he uses to get executive buy-in for pricing transformation<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul><ul><li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335551671&quot;:0,&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Real lessons from merging legacy systems while maintaining operational excellence<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-377e140 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"377e140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1825\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-91b3635 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"91b3635\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-142fbb9 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"142fbb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01273f0 elementor-widget elementor-widget-image\" data-id=\"01273f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1236\" height=\"692\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/05\/overcoming-retail-complexity-with-ai-powered-pricing_page-0001.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-2722\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/05\/overcoming-retail-complexity-with-ai-powered-pricing_page-0001.jpg 1236w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/05\/overcoming-retail-complexity-with-ai-powered-pricing_page-0001-300x168.jpg 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/05\/overcoming-retail-complexity-with-ai-powered-pricing_page-0001-1024x573.jpg 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/05\/overcoming-retail-complexity-with-ai-powered-pricing_page-0001-768x430.jpg 768w\" sizes=\"(max-width: 1236px) 100vw, 1236px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ba11095 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ba11095\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b2503 elementor-widget elementor-widget-heading\" data-id=\"a4b2503\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overcoming Retail Complexity with AI-Powered Pricing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6845e6e elementor-widget elementor-widget-text-editor\" data-id=\"6845e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the expert article <em data-start=\"102\" data-end=\"158\">\u201cOvercoming Retail Complexity with AI-Powered Pricing\u201d<\/em> from our partner BCG, discover how AI-powered dynamic pricing solutions optimize prices down to the item and store level\u2014factoring in strategic goals, competitive pressures, and real-time data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32dadf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"e32dadf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1825\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-0f068d9 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"0f068d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-85a4cf4 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"85a4cf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca873e8 elementor-widget elementor-widget-image\" data-id=\"ca873e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Katja-Berg-AstraZeneca-1024x576.jpg\" class=\"attachment-large size-large wp-image-2226\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Katja-Berg-AstraZeneca-1024x576.jpg 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Katja-Berg-AstraZeneca-300x169.jpg 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Katja-Berg-AstraZeneca-768x432.jpg 768w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Katja-Berg-AstraZeneca.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-25074cd e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"25074cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb328c elementor-widget elementor-widget-heading\" data-id=\"8fb328c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI to Improve Insights from Fragmented Data Sources<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5c81f6 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"a5c81f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1825\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-8eed491 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"8eed491\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a1febf9 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"a1febf9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16b3087 elementor-widget elementor-widget-image\" data-id=\"16b3087\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Stefano-Porciello-Brompton-Bicycles-1024x571.jpg\" class=\"attachment-large size-large wp-image-2227\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Stefano-Porciello-Brompton-Bicycles-1024x571.jpg 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Stefano-Porciello-Brompton-Bicycles-300x167.jpg 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Stefano-Porciello-Brompton-Bicycles-768x428.jpg 768w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Stefano-Porciello-Brompton-Bicycles-1536x856.jpg 1536w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Stefano-Porciello-Brompton-Bicycles.jpg 1751w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-300e2d0 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"300e2d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00a5904 elementor-widget elementor-widget-heading\" data-id=\"00a5904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neutralising Margin Leakages and Contribution Margins Pitfalls with Predictive Pricing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01ae5af elementor-align-left elementor-widget elementor-widget-button\" data-id=\"01ae5af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1825\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-46ed1d7 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"46ed1d7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-480dac5 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"480dac5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb50ac elementor-widget elementor-widget-image\" data-id=\"6cb50ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Steven-Sabet-e1752756538335-1024x575.jpg\" class=\"attachment-large size-large wp-image-2228\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Steven-Sabet-e1752756538335-1024x575.jpg 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Steven-Sabet-e1752756538335-300x169.jpg 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Steven-Sabet-e1752756538335-768x431.jpg 768w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Steven-Sabet-e1752756538335-1536x863.jpg 1536w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Cover-EPP-IGNITE-AI-2024-Steven-Sabet-e1752756538335.jpg 1755w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-fd104fb e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"fd104fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1634e50 elementor-widget elementor-widget-heading\" data-id=\"1634e50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Low-Tech, Limited Data - How to get started with your AI in pricing program<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46618f9 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"46618f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1825\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a1bea69 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"a1bea69\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b1a0056 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b1a0056\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd720db elementor-widget elementor-widget-image\" data-id=\"cd720db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Pedro-AI-based-pricing.jpg\" class=\"attachment-large size-large wp-image-1263\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Pedro-AI-based-pricing.jpg 600w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Pedro-AI-based-pricing-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-008922f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"008922f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c903700 elementor-widget elementor-widget-heading\" data-id=\"c903700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI-Based Pricing: Everything You Need to Know<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aec363 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"5aec363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1825\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get access<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-bfdda43 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"bfdda43\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9510f20 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9510f20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-530692f elementor-widget elementor-widget-image\" data-id=\"530692f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Tuomas-Penttinen-Head-of-Net-Revenue-Management-Arla-Foods_page-0001-1024x576.jpg\" class=\"attachment-large size-large wp-image-1248\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Tuomas-Penttinen-Head-of-Net-Revenue-Management-Arla-Foods_page-0001-1024x576.jpg 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Tuomas-Penttinen-Head-of-Net-Revenue-Management-Arla-Foods_page-0001-300x169.jpg 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Tuomas-Penttinen-Head-of-Net-Revenue-Management-Arla-Foods_page-0001-768x432.jpg 768w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Tuomas-Penttinen-Head-of-Net-Revenue-Management-Arla-Foods_page-0001-1536x864.jpg 1536w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Tuomas-Penttinen-Head-of-Net-Revenue-Management-Arla-Foods_page-0001.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-5b81573 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"5b81573\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a997c94 elementor-widget elementor-widget-heading\" data-id=\"a997c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exploring the future:                                     \nEmbracing AI in RGM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd54a0 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2bd54a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a 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data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9844ea elementor-widget elementor-widget-image\" data-id=\"b9844ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Andrea-1024x585.png\" class=\"attachment-large size-large wp-image-1232\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Andrea-1024x585.png 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Andrea-300x171.png 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Andrea-768x439.png 768w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/07\/Andrea.png 1225w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-f686dc8 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"f686dc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50567c3 elementor-widget elementor-widget-heading\" data-id=\"50567c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ai Based Segmentation:\nBest practices in contracting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b464b elementor-widget elementor-widget-heading\" data-id=\"f9b464b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.pricingplatform.com\/events\/epp-content-hub?id=1701\">Fill out the form above to download<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-269f5e0 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"269f5e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd0929 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"fbd0929\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67039d7 elementor-widget elementor-widget-template\" data-id=\"67039d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"125\" class=\"elementor elementor-125\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-694ae13 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"694ae13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c139a26 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"c139a26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bcf95f elementor-widget elementor-widget-heading\" data-id=\"4bcf95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can\u2019t wait to see you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9b6461d e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9b6461d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f6b6f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"e9f6b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/register\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Register today<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a4b95 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"d6a4b95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/events\/epp-event-brochure?id=1944&#038;tmpl=system\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Brochure Download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AI &#8211; The Future of Pricing CONTENT HUB EPP Ignite Access exclusive, industry-led insights for free! Complete the form\u00a0once\u00a0to unlock all current and future content \u2013 no repeated sign-ups needed get instant access The Pricing Paradigm Shift: From Excel Trenches to AI Promise What\u2019s Really Holding Pricing Back This EPP original white paper presents the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-105","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content - EPP IGNITE 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content - EPP IGNITE 2026\" \/>\n<meta property=\"og:description\" content=\"AI &#8211; The Future of Pricing CONTENT HUB EPP Ignite Access exclusive, industry-led insights for free! 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