{"id":72,"date":"2024-05-01T19:00:06","date_gmt":"2024-05-01T19:00:06","guid":{"rendered":"http:\/\/5.77.50.250\/~eventsample\/?page_id=72"},"modified":"2026-10-13T11:12:31","modified_gmt":"2026-10-13T11:12:31","slug":"home","status":"publish","type":"page","link":"https:\/\/ignite.pricingplatform.com\/ai-2026\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"72\" class=\"elementor elementor-72\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-80609c8 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"80609c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2694449 elementor-widget elementor-widget-html\" data-id=\"2694449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- =========================================================\nEPP IGNITE 2026\nCOMPACT POST-EVENT HERO\nNO BACKGROUND \/ NO GRADIENT\nCONTENT PUSHED FURTHER RIGHT\n========================================================= -->\n\n<section class=\"epp-ignite-postevent-hero\">\n\n  <div class=\"epp-ignite-postevent-content\">\n\n    <div class=\"epp-ignite-eyebrow\">\n      EPP Ignite 2026\n    <\/div>\n\n    <h1>\n      Thank you for joining us in London\n    <\/h1>\n\n    <p class=\"epp-ignite-lead\">\n      Two days of practical insights, bold ideas and meaningful conversations\n      on how AI is reshaping pricing.\n    <\/p>\n\n    <div class=\"epp-ignite-event-meta\">\n\n      <div class=\"epp-ignite-meta-item\">\n        <span class=\"epp-ignite-meta-icon\">\u2316<\/span>\n        <span>London, UK<\/span>\n      <\/div>\n\n      <div class=\"epp-ignite-meta-item\">\n        <span class=\"epp-ignite-meta-icon\">\u25f7<\/span>\n        <span>September 17\u201318, 2026<\/span>\n      <\/div>\n\n    <\/div>\n\n    <div class=\"epp-ignite-actions\">\n\n      <a\n        href=\"#\"\n        class=\"epp-ignite-btn epp-ignite-btn-primary epp-2027-updates\"\n      >\n        Get 2027 Updates\n      <\/a>\n\n      <a\n        href=\"#highlights\"\n        class=\"epp-ignite-btn epp-ignite-btn-secondary\"\n      >\n        Explore 2026 Highlights\n      <\/a>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n\n<style>\n\n\/* =========================================================\nHERO\n========================================================= *\/\n\n.epp-ignite-postevent-hero {\n  width: 100%;\n  min-height: 390px;\n\n  display: flex;\n  align-items: center;\n\n  box-sizing: border-box;\n\n  padding: 55px 30px;\n\n  font-family: inherit;\n}\n\n\n.epp-ignite-postevent-content {\n  width: 100%;\n\n  max-width: 1180px;\n\n  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min-height: auto;\n\n    padding: 42px 20px;\n  }\n\n\n  .epp-ignite-postevent-content {\n    padding-left: 0;\n  }\n\n\n  .epp-ignite-eyebrow {\n    margin-bottom: 10px;\n\n    font-size: 10px;\n\n    letter-spacing: 1.2px;\n  }\n\n\n  .epp-ignite-postevent-hero h1 {\n    margin-bottom: 14px;\n\n    font-size: 35px;\n\n    line-height: 1.08;\n\n    letter-spacing: -.9px;\n  }\n\n\n  .epp-ignite-lead {\n    margin-bottom: 18px;\n\n    font-size: 15px;\n\n    line-height: 1.55;\n  }\n\n\n  .epp-ignite-event-meta {\n    flex-direction: column;\n\n    gap: 7px;\n\n    margin-bottom: 22px;\n  }\n\n\n  .epp-ignite-meta-item {\n    font-size: 13px;\n  }\n\n\n  .epp-ignite-actions {\n    flex-direction: column;\n\n    width: 100%;\n  }\n\n\n  .epp-ignite-btn {\n    width: 100%;\n  }\n\n}\n\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c7d0a7f e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"c7d0a7f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f20794 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5f20794\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trusted by<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b8b5e elementor-widget elementor-widget-image-carousel\" data-id=\"a3b8b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;6&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:28,&quot;sizes&quot;:[]},&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;6&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/20-300x200.png\" alt=\"20\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/19-300x200.png\" alt=\"19\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/18-300x200.png\" alt=\"18\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/17-300x200.png\" alt=\"17\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/16-300x200.png\" alt=\"16\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/15-300x200.png\" alt=\"15\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/14-300x200.png\" alt=\"14\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/13-300x200.png\" alt=\"13\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/12-300x200.png\" alt=\"12\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/11-300x200.png\" alt=\"11\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"11 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/10-300x200.png\" alt=\"10\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"12 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/9-300x200.png\" alt=\"9\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"13 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/8-300x200.png\" alt=\"8\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"14 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/7-300x200.png\" alt=\"7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"15 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/6-300x200.png\" alt=\"6\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"16 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/5-300x200.png\" alt=\"5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"17 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/4-300x200.png\" alt=\"4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"18 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/3-300x200.png\" alt=\"3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"19 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/2-300x200.png\" alt=\"2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"20 of 20\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/1-300x200.png\" alt=\"1\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a58fba7 e-con-full e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"a58fba7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a08d77 elementor-widget elementor-widget-html\" data-id=\"6a08d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<section class=\"ignite-intro-modern\">\n\n  <div class=\"ignite-intro-modern-wrap\">\n\n    <div class=\"ignite-intro-copy\">\n\n      <span class=\"ignite-intro-label\">WHY IGNITE 2026<\/span>\n\n      <h2>\n        An event for the people responsible for making AI work in pricing.\n      <\/h2>\n\n      <p>\n        IGNITE is built on what leaders across Pricing, Revenue Growth Management (RGM), and Data & AI are actually dealing with, not vendor narratives or recycled conference content.\n      <\/p>\n\n      <p>\n        Across 30+ hours of conversations, one pattern emerged. Data is fragmented, pilots are not scaling, and boards expect results organisations are not yet set up to deliver.\n      <\/p>\n\n      <div class=\"ignite-intro-highlight\">\n        <strong>IGNITE 2026<\/strong> is built around this reality, with every session focused on what needs to work in practice.\n      <\/div>\n\n      <a href=\"https:\/\/www.pricingplatform.com\/events\/epp-event-brochure?id=1944&tmpl=system\" class=\"ignite-intro-button\">\n        ACCESS THE BROCHURE \u2192\n      <\/a>\n\n    <\/div>\n\n    <div class=\"ignite-intro-visual\">\n\n      <iframe\n        src=\"https:\/\/www.youtube.com\/embed\/CoEV57XURG8?autoplay=1&mute=1&controls=1&rel=0\"\n        title=\"IGNITE AI Pricing\"\n        allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n        allowfullscreen>\n      <\/iframe>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n<style>\n\n@import 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position:relative;\n  overflow:hidden;\n  border-radius:24px;\n  box-shadow:0 25px 60px rgba(0,0,0,.14);\n}\n\n.ignite-intro-visual iframe{\n  width:100%;\n  height:420px;\n  border:none;\n  display:block;\n}\n\n.ignite-intro-badge{\n  position:absolute;\n  left:24px;\n  bottom:24px;\n  z-index:2;\n  background:rgba(255,255,255,.96);\n  border-radius:18px;\n  padding:14px 18px;\n  color:#202020;\n  font-family:'Inter',sans-serif;\n  font-size:12px;\n  font-weight:700;\n  box-shadow:0 14px 34px rgba(0,0,0,.16);\n}\n\n.ignite-intro-badge span{\n  display:block;\n  color:#EF4E2F;\n  font-size:26px;\n  line-height:1;\n  font-weight:800;\n  margin-bottom:4px;\n}\n\n@media(max-width:900px){\n\n  .ignite-intro-modern{\n    padding:60px 20px;\n  }\n\n  .ignite-intro-modern-wrap{\n    grid-template-columns:1fr;\n    gap:40px;\n  }\n\n  .ignite-intro-copy h2{\n    font-size:28px;\n  }\n\n  .ignite-intro-copy p{\n    font-size:15px;\n  }\n\n  .ignite-intro-highlight{\n    font-size:15px;\n  }\n\n  .ignite-intro-visual iframe{\n    height:300px;\n  }\n\n}\n\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c9bf0b4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"c9bf0b4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb77c0 elementor-widget elementor-widget-heading\" data-id=\"7fb77c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Speakers joining this year<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb29596 elementor-grid-4 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"eb29596\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;39&quot;,&quot;columns&quot;:4,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-39\">.elementor-39 .elementor-element.elementor-element-61295aa{--display:flex;--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--align-items:center;--gap:10px 10px;--row-gap:10px;--column-gap:10px;}.elementor-widget-theme-post-featured-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-39 .elementor-element.elementor-element-e4494c5{text-align:center;}.elementor-39 .elementor-element.elementor-element-e4494c5 img{width:250px;height:250px;}.elementor-39 .elementor-element.elementor-element-e4494c5:not( .elementor-widget-image ) .elementor-widget-container, .elementor-39 .elementor-element.elementor-element-e4494c5.elementor-widget-image .elementor-widget-container img{-webkit-mask-image:url( https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/plugins\/elementor\/assets\/mask-shapes\/circle.svg );-webkit-mask-size:contain;-webkit-mask-position:center center;-webkit-mask-repeat:no-repeat;}.elementor-39 .elementor-element.elementor-element-2a578ad{--display:flex;--min-height:180px;--justify-content:center;--gap:5px 5px;--row-gap:5px;--column-gap:5px;--border-radius:10px 10px 10px 10px;--margin-top:-37px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:20px;--padding-bottom:20px;--padding-left:20px;--padding-right:20px;}.elementor-39 .elementor-element.elementor-element-2a578ad:not(.elementor-motion-effects-element-type-background), .elementor-39 .elementor-element.elementor-element-2a578ad > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#F5F5F5;}.elementor-39 .elementor-element.elementor-element-2a578ad > .elementor-shape-bottom svg, .elementor-39 .elementor-element.elementor-element-2a578ad > .e-con-inner > .elementor-shape-bottom svg{width:calc(225% + 1.3px);height:10px;}.elementor-39 .elementor-element.elementor-element-2a578ad.e-con{--align-self:center;}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-39 .elementor-element.elementor-element-62d3a4b{text-align:center;}.elementor-39 .elementor-element.elementor-element-62d3a4b .elementor-heading-title{font-family:\"Helvetica\", Sans-serif;font-size:18px;font-weight:600;color:var( --e-global-color-text );}.elementor-widget-heading .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary );}.elementor-39 .elementor-element.elementor-element-b1d6eaf{text-align:center;}.elementor-39 .elementor-element.elementor-element-b1d6eaf .elementor-heading-title{font-family:\"Inter\", Sans-serif;font-size:16px;font-weight:400;color:#404040;}.elementor-39 .elementor-element.elementor-element-712ccc4{text-align:center;}.elementor-39 .elementor-element.elementor-element-712ccc4 .elementor-heading-title{font-family:\"Roboto\", Sans-serif;font-size:16px;font-weight:400;color:var( --e-global-color-ee4dd86 );}.elementor-39 .elementor-element.elementor-element-712ccc4 > .elementor-widget-container{margin:10px 0px 0px 0px;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-39 .elementor-element.elementor-element-4fe7372 img{width:70%;}.elementor-39 .elementor-element.elementor-element-4fe7372 > .elementor-widget-container{margin:-5px 0px 0px 0px;padding:0px 0px 0px 0px;}.eae-popup.eae-wrap-{{ID}} .mfp-title{color:var( --e-global-color-primary );font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.eae-popup.eae-wrap-{{ID}} .eae-modal-content{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );}.elementor-widget-wts-modal-popup .eae-popup-link{font-family:var( --e-global-typography-accent-font-family ), Sans-serif;font-weight:var( --e-global-typography-accent-font-weight );background-color:var( --e-global-color-accent );}body .eae-popup.mfp-bg.eae-wrap-68e75f2{background-color:rgba(0,0,0,0.75);}.elementor-39 .elementor-element.elementor-element-68e75f2 .icon-position-before i , .elementor-39 .elementor-element.elementor-element-68e75f2 .icon-position-before svg{margin-right:6px;}.elementor-39 .elementor-element.elementor-element-68e75f2 .icon-position-after i , .elementor-39 .elementor-element.elementor-element-68e75f2 .icon-position-after svg{margin-left:6px;}.eae-popup.eae-wrap-68e75f2 .mfp-title{background-color:#02010100;}.elementor-39 .elementor-element.elementor-element-68e75f2 .eae-popup-link{color:var( --e-global-color-secondary );background-color:#640F6000;padding:5px 5px 5px 5px;}.elementor-39 .elementor-element.elementor-element-68e75f2 .eae-popup-link svg{fill:var( --e-global-color-secondary );}.elementor-39 .elementor-element.elementor-element-68e75f2 .eae-popup-link:hover{color:var( --e-global-color-87f8bad );background-color:#61CE7000;}.eae-popup.eae-wrap-68e75f2 .eae-close{font-size:22px;height:22px;width:22px;top:10px;right:10px;}.eae-popup.eae-wrap-68e75f2 svg.eae-close{width:22px;height:22px;}.eae-popup.eae-wrap-68e75f2.eae-popup .eae-close{color:var( --e-global-color-primary );}.eae-popup.eae-wrap-68e75f2.eae-popup svg{background-color:var( --e-global-color-primary );}@media(min-width:768px){.elementor-39 .elementor-element.elementor-element-2a578ad{--width:100%;}}@media(max-width:767px){.elementor-39 .elementor-element.elementor-element-61295aa{--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;}.elementor-39 .elementor-element.elementor-element-e4494c5 img{width:132px;}.elementor-39 .elementor-element.elementor-element-2a578ad{--min-height:140px;}.elementor-39 .elementor-element.elementor-element-62d3a4b .elementor-heading-title{font-size:16px;}.elementor-39 .elementor-element.elementor-element-b1d6eaf .elementor-heading-title{font-size:14px;}.elementor-39 .elementor-element.elementor-element-712ccc4 .elementor-heading-title{font-size:16px;}}\/* Start custom CSS for theme-post-featured-image, class: .elementor-element-e4494c5 *\/.speaker-img img{\n      -webkit-filter: grayscale(100%); \/* Safari 6.0 - 9.0 *\/\n  filter: grayscale(100%);\n  width:100%;\n  object-fit: cover\n}\/* End custom CSS *\/\n\/* Start custom CSS for image, class: .elementor-element-4fe7372 *\/.speaker-corp-img img{\n    height: 80px;\n    object-fit: contain;\n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-61295aa *\/.speaker-card:hover .speaker-img img{\nfilter: none;    \n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39\" class=\"elementor elementor-39 e-loop-item e-loop-item-3812 post-3812 event_speakers_pages type-event_speakers_pages status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-61295aa speaker-card ae-bg-gallery-type-default e-flex e-con-boxed e-con e-parent\" data-id=\"61295aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4494c5 speaker-img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"e4494c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/1-David-Lagerholm-Electrolux.jpg\" class=\"attachment-large size-large wp-image-3795\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/1-David-Lagerholm-Electrolux.jpg 750w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/1-David-Lagerholm-Electrolux-300x300.jpg 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/1-David-Lagerholm-Electrolux-150x150.jpg 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2a578ad e-con-full ae-bg-gallery-type-default e-flex e-con e-child\" data-id=\"2a578ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M350,10L340,0h20L350,10z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d3a4b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"62d3a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">David Lagerholm<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d6eaf elementor-widget elementor-widget-heading\" data-id=\"b1d6eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Former Pricing Manager <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712ccc4 elementor-widget elementor-widget-heading\" data-id=\"712ccc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Electrolux <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe7372 speaker-corp-img elementor-widget elementor-widget-image\" data-id=\"4fe7372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"627\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370.png\" class=\"attachment-full size-full wp-image-3961\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370.png 2560w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370-300x73.png 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370-1024x251.png 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370-768x188.png 768w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370-1536x376.png 1536w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370-2048x502.png 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e75f2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"68e75f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-1827942532\" data-id=\"eae-pupup-item-1827942532\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"far fa-times-circle\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-before\"\n\t\t\tdata-id=\"eae-pupup-item-1827942532\" data-ctrl-id=\"68e75f2\" href=\"#eae-pupup-item-1827942532\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tMore info\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-1827942532\" class=\"eae-popup-eae-pupup-item-1827942532 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-1827942532\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tSpeaker Information\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"729\" class=\"elementor elementor-729\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-2bb9ca4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"2bb9ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3183110 speaker-img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3183110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"750\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/1-David-Lagerholm-Electrolux.jpg\" class=\"attachment-large size-large wp-image-3795\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/1-David-Lagerholm-Electrolux.jpg 750w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/1-David-Lagerholm-Electrolux-300x300.jpg 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/1-David-Lagerholm-Electrolux-150x150.jpg 150w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6525aaf e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6525aaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0804bc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b0804bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">David Lagerholm<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f795564 elementor-widget elementor-widget-heading\" data-id=\"f795564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Former Pricing Manager <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96a9dd elementor-widget elementor-widget-heading\" data-id=\"a96a9dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Electrolux <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c3ba5 corp-img elementor-widget elementor-widget-image\" data-id=\"76c3ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"196\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370-1024x251.png\" class=\"attachment-large size-large wp-image-3961\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370-1024x251.png 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370-300x73.png 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370-768x188.png 768w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370-1536x376.png 1536w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Electrolux-scaled-e1781778577370-2048x502.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39\" class=\"elementor elementor-39 e-loop-item e-loop-item-3814 post-3814 event_speakers_pages type-event_speakers_pages status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-61295aa speaker-card ae-bg-gallery-type-default e-flex e-con-boxed e-con e-parent\" data-id=\"61295aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4494c5 speaker-img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"e4494c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Enrique-Garcia-Sevilla-Arla-Foods.jpg\" class=\"attachment-large size-large wp-image-3797\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Enrique-Garcia-Sevilla-Arla-Foods.jpg 800w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Enrique-Garcia-Sevilla-Arla-Foods-300x300.jpg 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Enrique-Garcia-Sevilla-Arla-Foods-150x150.jpg 150w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Enrique-Garcia-Sevilla-Arla-Foods-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2a578ad e-con-full ae-bg-gallery-type-default e-flex e-con e-child\" data-id=\"2a578ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M350,10L340,0h20L350,10z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d3a4b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"62d3a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Enrique Garcia Sevilla<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d6eaf elementor-widget elementor-widget-heading\" data-id=\"b1d6eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Global Senior Revenue Growth Manager<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712ccc4 elementor-widget elementor-widget-heading\" data-id=\"712ccc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Arla Foods<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe7372 speaker-corp-img elementor-widget elementor-widget-image\" data-id=\"4fe7372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"858\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Arla_Foods_logo.svg_.png\" class=\"attachment-full size-full wp-image-3958\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Arla_Foods_logo.svg_.png 1280w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Arla_Foods_logo.svg_-300x201.png 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Arla_Foods_logo.svg_-1024x686.png 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Arla_Foods_logo.svg_-768x515.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e75f2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"68e75f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-612610427\" data-id=\"eae-pupup-item-612610427\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"far fa-times-circle\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-before\"\n\t\t\tdata-id=\"eae-pupup-item-612610427\" data-ctrl-id=\"68e75f2\" href=\"#eae-pupup-item-612610427\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tMore info\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-612610427\" class=\"eae-popup-eae-pupup-item-612610427 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-612610427\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tSpeaker Information\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"729\" class=\"elementor elementor-729\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-2bb9ca4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"2bb9ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3183110 speaker-img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3183110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Enrique-Garcia-Sevilla-Arla-Foods.jpg\" class=\"attachment-large size-large wp-image-3797\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Enrique-Garcia-Sevilla-Arla-Foods.jpg 800w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Enrique-Garcia-Sevilla-Arla-Foods-300x300.jpg 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Enrique-Garcia-Sevilla-Arla-Foods-150x150.jpg 150w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Enrique-Garcia-Sevilla-Arla-Foods-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6525aaf e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6525aaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0804bc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b0804bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Enrique Garcia Sevilla<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f795564 elementor-widget elementor-widget-heading\" data-id=\"f795564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Global Senior Revenue Growth Manager<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96a9dd elementor-widget elementor-widget-heading\" data-id=\"a96a9dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Arla Foods<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c3ba5 corp-img elementor-widget elementor-widget-image\" data-id=\"76c3ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"536\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Arla_Foods_logo.svg_-1024x686.png\" class=\"attachment-large size-large wp-image-3958\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Arla_Foods_logo.svg_-1024x686.png 1024w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Arla_Foods_logo.svg_-300x201.png 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Arla_Foods_logo.svg_-768x515.png 768w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Arla_Foods_logo.svg_.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39\" class=\"elementor elementor-39 e-loop-item e-loop-item-3817 post-3817 event_speakers_pages type-event_speakers_pages status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-61295aa speaker-card ae-bg-gallery-type-default e-flex e-con-boxed e-con e-parent\" data-id=\"61295aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4494c5 speaker-img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"e4494c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"559\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Federica-Crippa.jpg\" class=\"attachment-large size-large wp-image-3818\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Federica-Crippa.jpg 581w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Federica-Crippa-300x289.jpg 300w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2a578ad e-con-full ae-bg-gallery-type-default e-flex e-con e-child\" data-id=\"2a578ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M350,10L340,0h20L350,10z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d3a4b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"62d3a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Federica Crippa<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d6eaf elementor-widget elementor-widget-heading\" data-id=\"b1d6eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Group Product Manager <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712ccc4 elementor-widget elementor-widget-heading\" data-id=\"712ccc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Booking.com<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe7372 speaker-corp-img elementor-widget elementor-widget-image\" data-id=\"4fe7372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"86\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/booking-e1781778683545.jpg\" class=\"attachment-full size-full wp-image-3959\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/booking-e1781778683545.jpg 474w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/booking-e1781778683545-300x54.jpg 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e75f2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"68e75f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-1314279399\" data-id=\"eae-pupup-item-1314279399\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"far fa-times-circle\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-before\"\n\t\t\tdata-id=\"eae-pupup-item-1314279399\" data-ctrl-id=\"68e75f2\" href=\"#eae-pupup-item-1314279399\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tMore info\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-1314279399\" class=\"eae-popup-eae-pupup-item-1314279399 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-1314279399\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tSpeaker Information\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"729\" class=\"elementor elementor-729\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-2bb9ca4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"2bb9ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3183110 speaker-img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3183110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"581\" height=\"559\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Federica-Crippa.jpg\" class=\"attachment-large size-large wp-image-3818\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Federica-Crippa.jpg 581w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Federica-Crippa-300x289.jpg 300w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6525aaf e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6525aaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0804bc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b0804bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Federica Crippa<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f795564 elementor-widget elementor-widget-heading\" data-id=\"f795564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Group Product Manager <\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96a9dd elementor-widget elementor-widget-heading\" data-id=\"a96a9dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Booking.com<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c3ba5 corp-img elementor-widget elementor-widget-image\" data-id=\"76c3ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"86\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/booking-e1781778683545.jpg\" class=\"attachment-large size-large wp-image-3959\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/booking-e1781778683545.jpg 474w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/booking-e1781778683545-300x54.jpg 300w\" sizes=\"(max-width: 474px) 100vw, 474px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"39\" class=\"elementor elementor-39 e-loop-item e-loop-item-3808 post-3808 event_speakers_pages type-event_speakers_pages status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-61295aa speaker-card ae-bg-gallery-type-default e-flex e-con-boxed e-con e-parent\" data-id=\"61295aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4494c5 speaker-img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"e4494c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"245\" height=\"245\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Iliana-Cruz-Parques-Reunidos.jpg\" class=\"attachment-large size-large wp-image-3798\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Iliana-Cruz-Parques-Reunidos.jpg 245w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Iliana-Cruz-Parques-Reunidos-150x150.jpg 150w\" sizes=\"(max-width: 245px) 100vw, 245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-2a578ad e-con-full ae-bg-gallery-type-default e-flex e-con e-child\" data-id=\"2a578ad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom&quot;:&quot;arrow&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M350,10L340,0h20L350,10z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 700 10\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d3a4b elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"62d3a4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Iliana Cruz<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d6eaf elementor-widget elementor-widget-heading\" data-id=\"b1d6eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Corporate Director, Revenue Management, Pricing and Distribution<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712ccc4 elementor-widget elementor-widget-heading\" data-id=\"712ccc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Former Parques Reunidos<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e75f2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile eae-pop-btn-type-text elementor-widget elementor-widget-wts-modal-popup\" data-id=\"68e75f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wts-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"eae-popup-wrapper eae-popup-eae-pupup-item-2029271000\" data-id=\"eae-pupup-item-2029271000\" data-preview-modal=\"\" data-close-button-type=\"icon\" data-close-btn=\"far fa-times-circle\" data-close-in-out=\"true\" data-effect=\"\">\n\t\t\t<a class=\"eae-popup-link icon-position-before\"\n\t\t\tdata-id=\"eae-pupup-item-2029271000\" data-ctrl-id=\"68e75f2\" href=\"#eae-pupup-item-2029271000\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"eae-popup-btn-text\">\n\t\t\t\t\t\t\tMore info\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t<\/div>\n\n\t\t<div id=\"eae-pupup-item-2029271000\" class=\"eae-popup-eae-pupup-item-2029271000 mfp-hide eae-popup-container\">\n\t\t\t<input class=\"eae-hidden-post-id\" type=\"hidden\" name=\"eae_hidden_post_id\" data-id=\"eae-pupup-item-2029271000\" value=\"0\" \/>\n\t\t\t<div class=\"eae-popup-content\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-title mfp-title\">\n\t\t\t\t\t\t\tSpeaker Information\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eae-modal-content\">\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"729\" class=\"elementor elementor-729\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-2bb9ca4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"2bb9ca4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3183110 speaker-img elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"3183110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"245\" height=\"245\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Iliana-Cruz-Parques-Reunidos.jpg\" class=\"attachment-large size-large wp-image-3798\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Iliana-Cruz-Parques-Reunidos.jpg 245w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/Iliana-Cruz-Parques-Reunidos-150x150.jpg 150w\" sizes=\"(max-width: 245px) 100vw, 245px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-6525aaf e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"6525aaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0804bc elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"b0804bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Iliana Cruz<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f795564 elementor-widget elementor-widget-heading\" data-id=\"f795564\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Corporate Director, Revenue Management, Pricing and Distribution<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a96a9dd elementor-widget elementor-widget-heading\" data-id=\"a96a9dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Former Parques Reunidos<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef4e7c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"9ef4e7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/speakers\/\">VIEW ALL SPEAKERS<\/a><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb41d7 elementor-align-center elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"7fb41d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/speakers\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View all Speakers here<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-7824867 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"7824867\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c12803e elementor-widget elementor-widget-html\" data-id=\"c12803e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"ignite-practical-section\">\n  <div class=\"ignite-practical-wrap\">\n\n    <div class=\"ignite-practical-intro\">\n      <div class=\"ignite-practical-image\">\n        <img decoding=\"async\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/05\/EPPEvent-MarianaPires-130.jpg\" alt=\"IGNITE discussion\">\n      <\/div>\n\n      <div class=\"ignite-practical-content\">\n        <span>Built for practitioners<\/span>\n        <h2>Built for practitioners driving real change.<\/h2>\n\n        <h3>The real challenges:<\/h3>\n        <p>If you\u2019re already working on AI in pricing, these are the questions you\u2019re facing:<\/p>\n\n        <ul>\n          <li>Fix fragmented data across regions and systems<\/li>\n          <li>Get real organisational buy in<\/li>\n          <li>Scale pilots beyond small use cases<\/li>\n          <li>Build pricing teams for an AI driven environment<\/li>\n          <li>Prove ROI at board level<\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n\n    <div class=\"ignite-outcomes\">\n      <span>Practical outcomes<\/span>\n      <h2>What you will actually leave with.<\/h2>\n      <p class=\"ignite-section-subtitle\">Not a summary deck. Not a list of tools to evaluate. Specific, usable outputs:<\/p>\n\n      <div class=\"ignite-outcome-grid\">\n        <div class=\"ignite-outcome-card\">\n          <small>01<\/small>\n          <h3>A clearer approach to data<\/h3>\n          <p>What \u201cgood enough\u201d looks like and how to move forward with imperfect data<\/p>\n        <\/div>\n\n        <div class=\"ignite-outcome-card\">\n          <small>02<\/small>\n          <h3>A practical approach to AI adoption<\/h3>\n          <p>How to handle internal resistance and align teams<\/p>\n        <\/div>\n\n        <div class=\"ignite-outcome-card\">\n          <small>03<\/small>\n          <h3>Real implementation examples<\/h3>\n          <p>What works across industries and what does not<\/p>\n        <\/div>\n\n        <div class=\"ignite-outcome-card\">\n          <small>04<\/small>\n          <h3>A 90-day action plan<\/h3>\n          <p>One clear step to implement after the event<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"ignite-why\">\n      <span>Why now<\/span>\n      <h2>Why IGNITE 2026 matters.<\/h2>\n\n      <div class=\"ignite-why-grid\">\n        <div>\n          <strong>01<\/strong>\n          <p>AI has moved from hype to execution, but most organisations are still stuck<\/p>\n        <\/div>\n\n        <div>\n          <strong>02<\/strong>\n          <p>Scaling beyond pilots is proving harder than expected<\/p>\n        <\/div>\n\n        <div>\n          <strong>03<\/strong>\n          <p>The gap is widening between those fixing data and capability, and those still planning<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <div class=\"ignite-agenda-glance\">\n      <span>Programme overview<\/span>\n      <h2>Agenda at a Glance<\/h2>\n\n      <div class=\"ignite-agenda-glance-grid\">\n        <div class=\"ignite-agenda-glance-card\">\n          <div class=\"ignite-agenda-date\">Day 1 \u00b7 September 17<\/div>\n          <h3>IGNITE Connections<\/h3>\n          <ul>\n            <li>Opening keynote<\/li>\n            <li>Roundtable debate<\/li>\n            <li>Networking dinner<\/li>\n          <\/ul>\n        <\/div>\n\n        <div class=\"ignite-agenda-glance-card\">\n          <div class=\"ignite-agenda-date\">Day 2 \u00b7 September 18<\/div>\n          <h3>Full Day Programme<\/h3>\n          <ul>\n            <li>Segment 1 \u2013 Data Foundation: AI, data & ROI<\/li>\n            <li>Segment 2 \u2013 People & Organisation: skills, adoption & change<\/li>\n            <li>Segment 3 \u2013 Industry Implementation: B2C & B2B execution<\/li>\n            <li>Segment 4 \u2013 Closing: action & next steps<\/li>\n          <\/ul>\n        <\/div>\n      <\/div>\n\n      <a href=\"https:\/\/www.pricingplatform.com\/events\/epp-event-brochure?id=1944&tmpl=system\" class=\"ignite-agenda-glance-btn\">\n        ACCESS LATEST AGENDA \u2192\n      <\/a>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700;800&display=swap');\n\n.ignite-practical-section{\n  padding:90px 20px;\n  background:#ffffff;\n  font-family:'Inter', sans-serif;\n}\n\n.ignite-practical-wrap{\n  max-width:1140px;\n  margin:0 auto;\n}\n\n.ignite-practical-section span{\n  display:inline-block;\n  color:#EF4E2F;\n  font-size:11px;\n  font-weight:800;\n  letter-spacing:.14em;\n  text-transform:uppercase;\n  margin-bottom:12px;\n}\n\n.ignite-practical-section h2{\n  font-family:Helvetica, Arial, sans-serif;\n  font-size:34px;\n  line-height:1.15;\n  font-weight:700;\n  color:#202020;\n  letter-spacing:-0.02em;\n  margin:0 0 18px;\n}\n\n.ignite-practical-section h3{\n  font-family:Helvetica, Arial, sans-serif;\n  font-size:18px;\n  line-height:1.3;\n  font-weight:700;\n  color:#202020;\n  margin:0 0 10px;\n}\n\n.ignite-practical-section p,\n.ignite-practical-section li{\n  font-size:15px;\n  line-height:1.7;\n  color:#555;\n}\n\n\/* Intro *\/\n\n.ignite-practical-intro{\n  display:grid;\n  grid-template-columns:44% 56%;\n  gap:38px;\n  align-items:stretch;\n  margin-bottom:85px;\n}\n\n.ignite-practical-image{\n  border-radius:22px;\n  overflow:hidden;\n  min-height:360px;\n}\n\n.ignite-practical-image img{\n  width:100%;\n  height:100%;\n  object-fit:cover;\n  display:block;\n}\n\n.ignite-practical-content{\n  background:#080b18;\n  border-radius:22px;\n  padding:42px;\n}\n\n.ignite-practical-content h2,\n.ignite-practical-content h3{\n  color:#ffffff;\n}\n\n.ignite-practical-content p,\n.ignite-practical-content li{\n  color:rgba(255,255,255,.78);\n}\n\n.ignite-practical-content ul{\n  margin:18px 0 0;\n  padding:0;\n  list-style:none;\n}\n\n.ignite-practical-content li{\n  position:relative;\n  padding:11px 0 11px 24px;\n  border-bottom:1px solid rgba(255,255,255,.12);\n}\n\n.ignite-practical-content li:last-child{\n  border-bottom:none;\n}\n\n.ignite-practical-content li:before{\n  content:\"\";\n  position:absolute;\n  left:0;\n  top:20px;\n  width:7px;\n  height:7px;\n  border-radius:50%;\n  background:#EF4E2F;\n}\n\n\/* Outcomes *\/\n\n.ignite-outcomes{\n  margin-bottom:85px;\n}\n\n.ignite-section-subtitle{\n  max-width:760px;\n  font-weight:600;\n  margin-bottom:28px;\n}\n\n.ignite-outcome-grid{\n  display:grid;\n  grid-template-columns:repeat(4,1fr);\n  gap:18px;\n}\n\n.ignite-outcome-card{\n  background:#ffffff;\n  border:1px solid #e8e8f0;\n  border-top:4px solid #4B4CF5;\n  border-radius:18px;\n  padding:24px;\n  transition:.25s ease;\n}\n\n.ignite-outcome-card:hover{\n  transform:translateY(-6px);\n  box-shadow:0 18px 45px rgba(0,0,0,.09);\n}\n\n.ignite-outcome-card small{\n  display:block;\n  color:#EF4E2F;\n  font-size:13px;\n  font-weight:800;\n  margin-bottom:18px;\n}\n\n.ignite-outcome-card p{\n  margin:0;\n}\n\n\/* Why *\/\n\n.ignite-why{\n  margin-bottom:85px;\n}\n\n.ignite-why-grid{\n  display:grid;\n  grid-template-columns:repeat(3,1fr);\n  gap:20px;\n}\n\n.ignite-why-grid div{\n  background:#080b18;\n  border-radius:18px;\n  padding:30px;\n  min-height:185px;\n}\n\n.ignite-why-grid strong{\n  display:block;\n  color:#EF4E2F;\n  font-size:34px;\n  font-weight:800;\n  margin-bottom:18px;\n}\n\n.ignite-why-grid p{\n  color:#ffffff;\n  font-weight:600;\n  margin:0;\n}\n\n\/* Agenda *\/\n\n.ignite-agenda-glance{\n  text-align:center;\n}\n\n.ignite-agenda-glance-grid{\n  display:grid;\n  grid-template-columns:1fr 1fr;\n  gap:22px;\n  margin-top:30px;\n  text-align:left;\n}\n\n.ignite-agenda-glance-card{\n  background:#ffffff;\n  border:1px solid #e8e8f0;\n  border-radius:18px;\n  padding:30px;\n  box-shadow:0 14px 36px rgba(0,0,0,.06);\n}\n\n.ignite-agenda-date{\n  display:inline-block;\n  background:#4B4CF5;\n  color:#ffffff;\n  padding:10px 16px;\n  border-radius:999px;\n  font-size:13px;\n  font-weight:800;\n  margin-bottom:18px;\n}\n\n.ignite-agenda-glance-card ul{\n  margin:0;\n  padding-left:20px;\n}\n\n.ignite-agenda-glance-btn{\n  display:inline-flex;\n  align-items:center;\n  justify-content:center;\n  margin-top:34px;\n  background:#4B4CF5;\n  color:#ffffff !important;\n  padding:15px 32px;\n  border-radius:999px;\n  font-size:13px;\n  font-weight:800;\n  text-decoration:none !important;\n  transition:.25s ease;\n}\n\n.ignite-agenda-glance-btn:hover{\n  transform:translateY(-3px);\n  background:#3d3fe5;\n}\n\n@media(max-width:900px){\n  .ignite-practical-section{\n    padding:60px 20px;\n  }\n\n  .ignite-practical-intro,\n  .ignite-outcome-grid,\n  .ignite-why-grid,\n  .ignite-agenda-glance-grid{\n    grid-template-columns:1fr;\n  }\n\n  .ignite-practical-content{\n    padding:30px;\n  }\n\n  .ignite-practical-section h2{\n    font-size:28px;\n  }\n\n  .ignite-practical-image{\n    min-height:280px;\n  }\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-595acfd e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"595acfd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1035c05 elementor-widget elementor-widget-heading\" data-id=\"1035c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testimonials<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c347b elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"d7c347b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;5fe004f&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;ee557de&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;17ac875&quot;}],&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\">\n\t\t\t\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-0fb0868 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"0fb0868\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15f15c4 elementor-widget elementor-widget-image\" data-id=\"15f15c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"399\" height=\"399\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Roberto-Gonzalez-Moro.jpg\" class=\"attachment-large size-large wp-image-2403\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Roberto-Gonzalez-Moro.jpg 399w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Roberto-Gonzalez-Moro-300x300.jpg 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2025\/04\/Roberto-Gonzalez-Moro-150x150.jpg 150w\" sizes=\"(max-width: 399px) 100vw, 399px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ea7605d e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"ea7605d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d316d3f elementor-widget elementor-widget-heading\" data-id=\"d316d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Roberto Gonzalez Moro<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d2535 elementor-widget elementor-widget-text-editor\" data-id=\"95d2535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Global Pricing Analytics Manager\u00a0 &#8211; Hilti<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a957ee elementor-widget elementor-widget-rating\" data-id=\"3a957ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-rating\" itemtype=\"https:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\">\n\t\t\t<meta itemprop=\"worstRating\" content=\"0\">\n\t\t\t<meta itemprop=\"bestRating\" content=\"5\">\n\t\t\t<div class=\"e-rating-wrapper\" itemprop=\"ratingValue\" content=\"5\" role=\"img\" aria-label=\"Rated 5 out of 5\">\n\t\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df56de7 elementor-widget elementor-widget-text-editor\" data-id=\"df56de7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The event was both insightful and inspiring, marking the beginning of a continuous transformation journey to integrate AI capabilities into pricing. The level of engagement clearly shows that no one in the pricing community wants to be left behind. The valuable learnings and key takeaways will undoubtedly serve as guiding principles throughout this journey<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\">\n\t\t\t\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-0b934bb e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"0b934bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a31b5 elementor-widget elementor-widget-image\" data-id=\"62a31b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"68\" height=\"67\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/05\/daniel.png\" class=\"attachment-medium size-medium wp-image-257\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-3d25699 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"3d25699\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72f5c0d elementor-widget elementor-widget-heading\" data-id=\"72f5c0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Daniel Lindner<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed3fbd elementor-widget elementor-widget-text-editor\" data-id=\"1ed3fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Strategy Principal Director &#8211; Pricing &amp; Commercial Strategy Europe \u2013 Accenture<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a748200 elementor-widget elementor-widget-rating\" data-id=\"a748200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-rating\" itemtype=\"https:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\">\n\t\t\t<meta itemprop=\"worstRating\" content=\"0\">\n\t\t\t<meta itemprop=\"bestRating\" content=\"5\">\n\t\t\t<div class=\"e-rating-wrapper\" itemprop=\"ratingValue\" content=\"5\" role=\"img\" aria-label=\"Rated 5 out of 5\">\n\t\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4791d98 elementor-widget elementor-widget-text-editor\" data-id=\"4791d98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attending the EPP Events is always a great pleasure, bringing together a multitude of brilliant minds and pricing enthusiasts. In my view, it sets the gold standard for pricing events.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\">\n\t\t\t\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-ee98b2a e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"ee98b2a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee6d9f2 elementor-widget elementor-widget-image\" data-id=\"ee6d9f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/catharin-IGNITE.jpg\" class=\"attachment-large size-large wp-image-3981\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/catharin-IGNITE.jpg 500w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/catharin-IGNITE-300x300.jpg 300w, https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2026\/04\/catharin-IGNITE-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-e7cc07f e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"e7cc07f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-097adba elementor-widget elementor-widget-heading\" data-id=\"097adba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Catherine Holmen<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a841c30 elementor-widget elementor-widget-text-editor\" data-id=\"a841c30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pricing Strategy and Analytics Director &#8211; Wilhelmsen Ship Services<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5acfe5 elementor-widget elementor-widget-rating\" data-id=\"c5acfe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"rating.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-rating\" itemtype=\"https:\/\/schema.org\/Rating\" itemscope=\"\" itemprop=\"reviewRating\">\n\t\t\t<meta itemprop=\"worstRating\" content=\"0\">\n\t\t\t<meta itemprop=\"bestRating\" content=\"5\">\n\t\t\t<div class=\"e-rating-wrapper\" itemprop=\"ratingValue\" content=\"5\" role=\"img\" aria-label=\"Rated 5 out of 5\">\n\t\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"e-icon\">\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-marked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"e-icon-wrapper e-icon-unmarked\">\n\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-star\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M450 75L338 312 88 350C46 354 25 417 58 450L238 633 196 896C188 942 238 975 275 954L500 837 725 954C767 975 813 942 804 896L763 633 942 450C975 417 954 358 913 350L663 312 550 75C529 33 471 33 450 75Z\"><\/path><\/svg>\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0de0d9 elementor-widget elementor-widget-text-editor\" data-id=\"e0de0d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attending the EPP event in London was a highly valuable experience. The opportunity to connect with peers across industries led to insightful discussions, and the networking was both enjoyable and productive. The speaker sessions were highly relevant, particularly those addressing the evolving role of AI in pricing, and provided practical takeaways that could be shared with my team. I would strongly recommend this event to anyone working in pricing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-b0bcc68 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"b0bcc68\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f2731 elementor-widget elementor-widget-heading\" data-id=\"d1f2731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Be part of the IGNITE 2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6265a28 elementor-widget elementor-widget-text-editor\" data-id=\"6265a28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Join us in London, September 17 &#8211; 18<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-11b0410 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"11b0410\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d75d61 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7d75d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:silvia.pradas@pricingplatform.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">attend<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e62bff0 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"e62bff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"mailto:mariana.dumont@pricingplatform.com\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SPEAK<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4b767 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"2d4b767\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pricingplatform.com\/about-epp\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT 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[&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":4275,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-72","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home - EPP IGNITE 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - EPP IGNITE 2026\" \/>\n<meta property=\"og:description\" content=\"EPP Ignite 2026 Thank you for joining us in London Two days of practical insights, bold ideas and 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