IGNITE 2026 Agenda<\/title>\n<style>\n * { box-sizing: border-box; margin: 0; padding: 0; }\n\n body {\n font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;\n background: #ffffff;\n color: #111;\n padding: 0;\n }\n\n .day-tabs {\n display: flex;\n gap: 24px;\n margin-bottom: 40px;\n }\n\n .day-tab {\n flex: 1;\n padding: 20px 30px;\n border-radius: 50px;\n font-size: 13px;\n font-weight: 600;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n cursor: pointer;\n border: 1.5px solid #d0d0d8;\n background: #ffffff;\n color: #111;\n transition: all 0.18s ease;\n text-align: center;\n }\n\n .day-tab.active {\n background: #3440b0;\n border-color: #3440b0;\n color: #fff;\n }\n\n .day-tab:not(.active):hover {\n border-color: #3440b0;\n color: #3440b0;\n }\n\n .schedule-day { display: none; }\n .schedule-day.active { display: block; }\n\n .segment-label {\n font-size: 14px;\n font-weight: 700;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n color: #fff;\n background: #3440b0;\n border-radius: 10px;\n padding: 12px 22px;\n margin: 32px 0 16px 80px;\n display: inline-block;\n }\n\n .session {\n display: flex;\n align-items: center;\n gap: 32px;\n margin-bottom: 16px;\n }\n\n .session-time {\n min-width: 48px;\n font-size: 14px;\n font-weight: 700;\n color: #3440b0;\n flex-shrink: 0;\n text-align: right;\n align-self: flex-start;\n padding-top: 22px;\n }\n\n .session-card {\n flex: 1;\n background: #fff;\n border-radius: 16px;\n padding: 22px 30px;\n border: 1.5px solid #e6e6ec;\n box-shadow: 0 1px 3px rgba(0,0,0,0.04);\n }\n\n .session-type {\n font-size: 14px;\n font-weight: 700;\n letter-spacing: 0.10em;\n text-transform: uppercase;\n color: #3440b0;\n margin-bottom: 8px;\n }\n\n .session-title {\n font-size: 16px;\n font-weight: 700;\n color: #111;\n line-height: 1.45;\n }\n\n .session-subtitle {\n font-size: 14px;\n font-weight: 400;\n color: #555;\n line-height: 1.6;\n margin-top: 8px;\n }\n\n .session-subtitle ul {\n margin: 6px 0 0 18px;\n }\n\n .session-subtitle ul li {\n margin-bottom: 4px;\n }\n\n .session-subtitle em {\n font-style: italic;\n color: #777;\n font-size: 13px;\n display: block;\n margin-top: 8px;\n }\n\n .session-speaker {\n font-size: 14px;\n font-weight: 400;\n color: #111;\n margin-top: 10px;\n }\n\n .session-speaker strong {\n font-weight: 700;\n }\n\n \/* Parallel tracks *\/\n .parallel {\n display: flex;\n gap: 32px;\n margin-bottom: 16px;\n align-items: flex-start;\n }\n\n .parallel .session-time {\n padding-top: 22px;\n }\n\n .tracks {\n flex: 1;\n display: flex;\n gap: 16px;\n }\n\n .track {\n flex: 1;\n background: #fff;\n border-radius: 16px;\n padding: 22px 26px;\n border: 1.5px solid #e6e6ec;\n box-shadow: 0 1px 3px rgba(0,0,0,0.04);\n }\n\n .track-label {\n font-size: 10px;\n font-weight: 800;\n letter-spacing: 0.14em;\n text-transform: uppercase;\n color: #888;\n margin-bottom: 10px;\n border-bottom: 1.5px solid #eee;\n padding-bottom: 8px;\n }\n<\/style>\n<\/head>\n<body>\n\n <div class=\"day-tabs\">\n <button class=\"day-tab active\" onclick=\"switchDay(1)\">FORUM DAY 1 \u00b7 thu 17 Sep<\/button>\n <button class=\"day-tab\" onclick=\"switchDay(2)\">FORUM DAY 2 \u00b7 fri 18 Sep<\/button>\n <\/div>\n\n \n <div class=\"schedule-day active\" id=\"day1\">\n\n <div class=\"session\">\n <div class=\"session-time\">18:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Welcome & Registration<\/div>\n <div class=\"session-subtitle\">Arrival, badge collection and welcome coffee<\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">18:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Welcome from Conference Chair<\/div>\n <div class=\"session-subtitle\">EPP Chair sets the scene for IGNITE 2026<\/div>\n <div class=\"session-speaker\"><strong>Eren Alan<\/strong>, Founder, <strong>Pretium<\/strong><\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">18:35<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Opening Keynote<\/div>\n <div class=\"session-title\">Behavioural Analytics + AI: The Combination Most Pricing Teams Are Still Missing<\/div>\n <div class=\"session-subtitle\">\n <ul>\n <li>Understand the difference between optimising price and understanding how customers actually respond to it \u2014 and why behavioural science is the layer most AI pricing implementations skip entirely<\/li>\n <li>Get a clearer picture of where AI governance and behavioural ethics intersect in pricing \u2014 and why the teams that get this right retain customers that the ones chasing margin alone will lose<\/li>\n <\/ul>\n <\/div>\n <div class=\"session-speaker\"><strong>Deepak Narayanam<\/strong>, Chief Data Officer, <strong>Former Access Bank<\/strong><\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">19:05<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">IGNITE Connections: Roundtable Debate<\/div>\n <div class=\"session-title\">In five years, will AI make the pricing executive more powerful or redundant?<\/div>\n <div class=\"session-subtitle\">\n The industry has spent three years talking about AI in pricing. Tonight, we find out where this room actually stands, and whether the optimists or the realists have the better argument. Bring your sharpest thinking: EPP research suggests the answer is far less obvious than either side wants to admit.\n <em>Tables are pre-assigned a position to defend for or against, regardless of personal view. Each table nominates one spokesperson to land their sharpest argument in 60 seconds at the close.<\/em>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">19:40<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Networking Dinner<\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <div class=\"schedule-day\" id=\"day2\">\n\n <div class=\"session\">\n <div class=\"session-time\">08:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Welcome Coffee & Networking<\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">08:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Welcome Insights \u2014 EPP Chair<\/div>\n <div class=\"session-subtitle\">State of AI in Pricing<\/div>\n <div class=\"session-speaker\"><strong>Eren Alan<\/strong>, Founder, <strong>Pretium<\/strong><\/div>\n <\/div>\n <\/div>\n\n <div class=\"segment-label\">Segment 1 \u2014 The Data Foundation: Getting Your House in Order<\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">08:40<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">The Agency Paradox: Leading Organisations Through AI-Driven Change<\/div>\n <div class=\"session-subtitle\">\n <ul>\n <li>Why senior leaders resist AI not because of technology but because of identity \u2014 and how to address it head-on<\/li>\n <li>How to design AI rollouts that preserve accountability and keep your best people engaged<\/li>\n <li>Turning the 'Titanic problem' of slow organisational change into a strategic sequencing advantage<\/li>\n <\/ul>\n <\/div>\n <div class=\"session-speaker\"><strong>Federica Crippa<\/strong>, Group Product Manager, <strong>Booking.com<\/strong><\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">09:10<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">Making AI Accountable: Measuring ROI Before and After Deployment<\/div>\n <div class=\"session-subtitle\">\n <ul>\n <li>Moving past vanity metrics: a framework for pricing executives to define and defend AI ROI<\/li>\n <li>The blueprint model, before-and-after business cases that get board-level buy-in<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">09:40<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Roundtable Discussions<\/div>\n <div class=\"session-title\">How clean does your data really need to be?<\/div>\n <div class=\"session-subtitle\">\n <ul>\n <li>Everyone tells you to fix your data before you start. But the companies actually making progress aren't waiting for perfect \u2014 they're learning what \"good enough\" looks like by doing<\/li>\n <li>This is the question that separates the organisations still stuck in data preparation from the ones already generating pricing decisions from imperfect inputs<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">10:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Networking Break<\/div>\n <\/div>\n <\/div>\n\n <div class=\"segment-label\">Segment 2 \u2014 People, Power and the Organisation<\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">11:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">Pricing Teams of the Future: Building the Skills That Actually Matter<\/div>\n <div class=\"session-subtitle\">\n <ul>\n <li>The shift from data crunching to strategic advisory \u2014 what it means to hire, develop and lead a pricing team post-AI<\/li>\n <li>Can you make high-quality strategic decisions without having done the grind work first?<\/li>\n <li>The skills ladder: from Excel proficiency to AI architecture \u2014 the practical workforce roadmap<\/li>\n <\/ul>\n <\/div>\n <div class=\"session-speaker\"><strong>Enrique Garcia Sevilla<\/strong>, Global Senior Revenue Growth Manager, <strong>Arla Foods<\/strong><\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">11:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">Pricing in the Storm: How AI Gives You an Edge When the Rules Keep Changing<\/div>\n <div class=\"session-subtitle\">\n <ul>\n <li>Since 2020, pricing leaders have been permanently in the war room. AI won't make the uncertainty stop \u2014 but here we will explore how to use it to reduce response time<\/li>\n <li>Explore how companies are using AI to compress the time between a market shock and a confident pricing decision<\/li>\n <li>How to use AI to build scenario-ready pricing architecture: the practical steps to move from reactive reforecasting to a system that already has the answer when the world changes overnight<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">12:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">Rewriting the Pricing Model: Evolving from SaaS to AI-Powered Products<\/div>\n <div class=\"session-subtitle\">\n <ul>\n <li>How we are navigating the shift from traditional SaaS pricing models to AI-driven offerings across a broad portfolio<\/li>\n <li>Key design choices (value metrics, packaging, monetisation logic)<\/li>\n <li>Managing customer expectations and willingness to pay<\/li>\n <li>What we got wrong along the way (and what we'd do differently)<\/li>\n <\/ul>\n <\/div>\n <div class=\"session-speaker\"><strong>Jesse Finch Gnehm<\/strong>, Vice President Pricing, <strong>Thomson Reuters<\/strong><\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">12:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Networking Lunch<\/div>\n <\/div>\n <\/div>\n\n <div class=\"segment-label\">Segment 3 \u2014 Parallel Tracks: Industry Implementation<\/div>\n\n <div class=\"parallel\">\n <div class=\"session-time\">13:30<\/div>\n <div class=\"tracks\">\n <div class=\"track\">\n <div class=\"track-label\">B2C Track<\/div>\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">From Price to Purchase: How AI Is Forcing Pricing to Own the Entire Customer Journey<\/div>\n <div class=\"session-subtitle\"><ul>\n <li>See how leading B2C operators are using AI to map and predict the full customer journey, from first inspiration to conversion, not just the moment of transaction<\/li>\n <\/ul><\/div>\n <div class=\"session-speaker\"><strong>Iliana Cruz<\/strong>, Corporate Director, Revenue Management, Pricing and Distribution, <strong>Former Parques Reunidos<\/strong><\/div>\n <\/div>\n <div class=\"track\">\n <div class=\"track-label\">B2B Track<\/div>\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">From the Trenches: AI Agents Built for Pricing Gains<\/div>\n <div class=\"session-subtitle\"><ul>\n <li>A walk-through of two AI agents built within Microsoft Copilot: one that recommends pricing based on five years of historical data and a defined pricing strategy, and one that analyses lost commercial opportunities<\/li>\n <\/ul><\/div>\n <div class=\"session-speaker\"><strong>Caio Riccardi<\/strong>, Global Pricing Specialist, <strong>Cavotec<\/strong><\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"parallel\">\n <div class=\"session-time\">14:00<\/div>\n <div class=\"tracks\">\n <div class=\"track\">\n <div class=\"track-label\">B2C Track<\/div>\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">Trust, Transparency and the Consumer Pricing Backlash<\/div>\n <div class=\"session-subtitle\"><ul>\n <li>How to use AI to manage price perception as actively as you manage price itself<\/li>\n <li>The signals to monitor, the volatility thresholds that matter, and how the best operators stay in control of the story their pricing tells<\/li>\n <\/ul><\/div>\n <\/div>\n <div class=\"track\">\n <div class=\"track-label\">B2B Track<\/div>\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">From Price to Margin: How Agentic AI Closes the Gap Between the Pricing Decision and the Commercial Outcome<\/div>\n <div class=\"session-subtitle\"><ul>\n <li>Explore how agentic AI is giving commercial teams the guardrails they need: live deal guidance, exception visibility, and clear bottom-line impact at the point of negotiation, not three weeks after the quarter closes<\/li>\n <li>Walk away with a framework for connecting your pricing logic to commercial execution so that your next pricing call doesn't just happen fast \u2014 it lands<\/li>\n <\/ul><\/div>\n <div class=\"session-speaker\"><strong>Fan Mou<\/strong>, Senior Director Presales EMEA, <strong>Vistex<\/strong><\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"parallel\">\n <div class=\"session-time\">14:30<\/div>\n <div class=\"tracks\">\n <div class=\"track\">\n <div class=\"track-label\">B2C Track<\/div>\n <div class=\"session-type\">Panel Discussion<\/div>\n <div class=\"session-title\">The AI B2C Pricing Playbook: What Works, What Backfires<\/div>\n <div class=\"session-subtitle\"><ul>\n <li>Panellists from leisure, services and FMCG debate real outcomes<\/li>\n <\/ul><\/div>\n <\/div>\n <div class=\"track\">\n <div class=\"track-label\">B2B Track<\/div>\n <div class=\"session-type\">Fireside Chat<\/div>\n <div class=\"session-title\">The Conversation Everyone's Too Scared to Have \u2014 AI Is Not Your Silver Bullet<\/div>\n <div class=\"session-subtitle\">\n <ul>\n <li>What 'getting the foundations right' actually means in practice: data quality, list price methodology, matrix pricing, discount management, and systems integration<\/li>\n <li>How to manage upward when boards want AI announcements and your team needs clean data<\/li>\n <li>What genuinely AI-aligned tools look like in distribution and B2B, and how to tell the difference between those and everything else claiming the label<\/li>\n <\/ul>\n <\/div>\n <div class=\"session-speaker\"><strong>Rehan Mogul<\/strong>, Head of Pricing Excellence & Analytics, <strong>Euro Car Parts<\/strong><\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">15:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Coffee & Networking Break<\/div>\n <\/div>\n <\/div>\n\n <div class=\"segment-label\">Segment 4 \u2014 Closing: The Road Ahead<\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">15:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">Execution Over Aspiration: Real Blueprints for AI in Pricing<\/div>\n <div class=\"session-subtitle\">\n <ul>\n <li>When AI adds friction instead of removing it: how to tell the difference between a tool that saves time and one that just moves the work somewhere else<\/li>\n <li>How a pricing team used generative AI to unlock visibility into \u20ac1B+ of revenue that dashboards couldn't reach \u2014 without a single external consultant or IT project<\/li>\n <li>The pressure to deliver AI results without the mandate to do so: how pricing leaders are making progress from the sidelines<\/li>\n <\/ul>\n <\/div>\n <div class=\"session-speaker\"><strong>Dennis Bosboom<\/strong>, Senior Pricing Analytics Manager, <strong>Philips<\/strong><\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">16:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">The Most Underused Lever in Your Business Isn't AI. It's Pricing.<\/div>\n <div class=\"session-subtitle\">\n <em>How AI is finally forcing pricing into the boardroom \u2014 and what that means for you<\/em>\n <ul style=\"margin-top:10px;\">\n <li>How companies are using AI to reconnect pricing to go-to-market strategy, brand value, and commercial architecture \u2014 and how that shift changes everything about your role<\/li>\n <li>Not one AI company in the world has figured out how to price its own product profitably. Discover why the organisations pulling ahead aren't the ones with the best models \u2014 they're the ones who finally stopped treating pricing as a number and started treating it as a decision<\/li>\n <\/ul>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">16:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Final Roundtable<\/div>\n <div class=\"session-title\">One Commitment to Take Home<\/div>\n <div class=\"session-subtitle\">\n <em>Structured closing exercise: each table agrees on a single AI pricing action their organisation will implement within 90 days<\/em>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">17:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Closing Remarks<\/div>\n <div class=\"session-subtitle\">Conference Chair \u2014 summary of key findings and IGNITE 2027 preview<\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n<script>\n function switchDay(day) {\n document.querySelectorAll('.day-tab').forEach((t, i) => t.classList.toggle('active', i + 1 === day));\n document.querySelectorAll('.schedule-day').forEach((d, i) => d.classList.toggle('active', i + 1 === day));\n }\n<\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-def99f5 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"def99f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2a626 elementor-widget elementor-widget-heading\" data-id=\"ef2a626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don\u2019t just take our word for it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-1ca99a5 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"1ca99a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-3ea7499 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"3ea7499\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfeee3 elementor-widget elementor-widget-text-editor\" data-id=\"3dfeee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The event was a unique platform for the RGM Community to come together, share experiences and build on them. It is a true opportunity to find inspiration and a great occasion to network with experiences peers from other companies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa09ed elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"6aa09ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"67\" height=\"67\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/05\/Anil.png\" class=\"attachment-full size-full wp-image-253\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">An\u0131l Arasl\u0131 - Senior Revenue Growth & Data Analytics Manager - Sephora<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-356f8ac e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"356f8ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03da9cb elementor-widget elementor-widget-text-editor\" data-id=\"03da9cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attending the EPP Events is always a great pleasure, bringing together a multitude of brilliant minds and pricing enthusiasts. In my view, it sets the gold standard for pricing events.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c574a1e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"c574a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"68\" height=\"67\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/05\/daniel.png\" class=\"attachment-full size-full wp-image-257\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Daniel Lindner - Strategy Principal Director - Pricing & Commercial Strategy Europe \u2013 Accenture<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-3d1c8ff e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"3d1c8ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e441f43 elementor-widget elementor-widget-text-editor\" data-id=\"e441f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The EPP offers a unique opportunity to purposefully create sparks of inspiration for each pricing professional who participates in these perfectly organized and orchestrated forums. Bringing pricing experts, pricing practitioners, and solution designers into the same room for a couple of days, is an unmatched and rewarding experience for everyone attending.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd9b482 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"cd9b482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"67\" height=\"67\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/05\/markus.png\" class=\"attachment-full size-full wp-image-258\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Dr. Markus Husemann-Kopetzky - CEO Price Management Institute & Pricing Researcher at FU Berlin<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a3a2635 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"a3a2635\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-601e932 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"601e932\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557573a elementor-widget elementor-widget-template\" data-id=\"557573a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"153\" class=\"elementor elementor-153\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-0dc6dd4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"0dc6dd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37ab20b elementor-widget elementor-widget-heading\" data-id=\"37ab20b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Partners<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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elementor-element-aaaaecf e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"aaaaecf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54c8d29 elementor-widget elementor-widget-image\" data-id=\"54c8d29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"331\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/05\/4c97300d-88b0-47a0-8d73-d8c4bf43df20-1024x424.png\" class=\"attachment-large size-large wp-image-2113\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/05\/4c97300d-88b0-47a0-8d73-d8c4bf43df20-1024x424.png 1024w, 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class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-ede0641 e-con-full e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"ede0641\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e72e3a9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e72e3a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60bfe2d elementor-widget elementor-widget-template\" data-id=\"60bfe2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"125\" class=\"elementor elementor-125\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-694ae13 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"694ae13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c139a26 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"c139a26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bcf95f elementor-widget elementor-widget-heading\" data-id=\"4bcf95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can\u2019t wait to see you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9b6461d e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9b6461d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f6b6f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"e9f6b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" 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elementor-element elementor-element-e40f4ba e-con-full e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"e40f4ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a950cc elementor-widget elementor-widget-google_maps\" data-id=\"5a950cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"google_maps.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-custom-embed\">\n\t\t\t<iframe loading=\"lazy\"\n\t\t\t\t\tsrc=\"https:\/\/maps.google.com\/maps?q=6%20ALIE%20STREET%2C%20LONDON%2C%20E1%208QT&t=m&z=15&output=embed&iwloc=near\"\n\t\t\t\t\ttitle=\"6 ALIE STREET, LONDON, E1 8QT\"\n\t\t\t\t\taria-label=\"6 ALIE STREET, LONDON, E1 8QT\"\n\t\t\t><\/iframe>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Rewriting the Pricing Playbook with AI Agenda EPP Ignite IGNITE 2026 Agenda FORUM DAY 1 \u00b7 thu 17 Sep FORUM DAY 2 \u00b7 fri 18 Sep 18:00 Welcome & Registration Arrival, badge collection and welcome coffee 18:30 Welcome from Conference Chair EPP Chair sets the scene for IGNITE 2026 Eren Alan, Founder, Pretium 18:35 Opening […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-99","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n<title>Agenda - EPP IGNITE 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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