IGNITE 2026 Agenda<\/title>\n\n<style>\n * {\n box-sizing: border-box;\n margin: 0;\n padding: 0;\n }\n\n body {\n font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, sans-serif;\n background: #ffffff;\n color: #111;\n padding: 0;\n }\n\n .day-tabs {\n display: flex;\n gap: 24px;\n margin-bottom: 40px;\n }\n\n .day-tab {\n flex: 1;\n padding: 20px 30px;\n border-radius: 50px;\n font-size: 13px;\n font-weight: 600;\n letter-spacing: 0.08em;\n text-transform: uppercase;\n cursor: pointer;\n border: 1.5px solid #d0d0d8;\n background: #ffffff;\n color: #111;\n transition: all 0.18s ease;\n text-align: center;\n }\n\n .day-tab.active {\n background: #3440b0;\n border-color: #3440b0;\n color: #fff;\n }\n\n .day-tab:not(.active):hover {\n border-color: #3440b0;\n color: #3440b0;\n }\n\n .schedule-day {\n display: none;\n }\n\n .schedule-day.active {\n display: block;\n }\n\n .segment-label {\n font-size: 16px;\n font-weight: 700;\n letter-spacing: 0.12em;\n text-transform: 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.session-subtitle ul {\n margin: 6px 0 0 18px;\n }\n\n .session-subtitle ul li {\n margin-bottom: 4px;\n }\n\n .session-subtitle em {\n font-style: italic;\n color: #777;\n font-size: 13px;\n display: block;\n margin-top: 8px;\n }\n\n .session-speaker {\n font-size: 14px;\n font-weight: 400;\n color: #111;\n margin-top: 10px;\n }\n\n .session-speaker strong {\n font-weight: 700;\n }\n\n .parallel {\n display: flex;\n gap: 32px;\n margin-bottom: 16px;\n align-items: flex-start;\n }\n\n .parallel .session-time {\n padding-top: 22px;\n }\n\n .tracks {\n flex: 1;\n display: flex;\n gap: 16px;\n }\n\n .track {\n flex: 1;\n background: #fff;\n border-radius: 16px;\n padding: 22px 26px;\n border: 1.5px solid #e6e6ec;\n box-shadow: 0 1px 3px rgba(0,0,0,0.04);\n }\n\n .track-label {\n font-size: 10px;\n font-weight: 800;\n letter-spacing: 0.14em;\n text-transform: uppercase;\n color: #888;\n margin-bottom: 10px;\n border-bottom: 1.5px solid #eee;\n padding-bottom: 8px;\n }\n\n .roundtables-card {\n padding: 24px 30px 30px;\n }\n\n .roundtables-grid {\n display: grid;\n grid-template-columns: 1fr;\n gap: 14px;\n margin-top: 14px;\n }\n\n .roundtable-item {\n border: 1.5px solid #e6e6ec;\n border-radius: 14px;\n padding: 18px 20px;\n background: #fafafe;\n }\n\n .roundtable-number {\n font-size: 11px;\n font-weight: 800;\n letter-spacing: 0.12em;\n text-transform: uppercase;\n color: #3440b0;\n margin-bottom: 6px;\n }\n\n .roundtable-title {\n font-size: 15px;\n font-weight: 700;\n color: #111;\n line-height: 1.35;\n margin-bottom: 8px;\n }\n\n .roundtable-text {\n font-size: 13px;\n color: #555;\n line-height: 1.55;\n }\n\n .roundtable-facilitator {\n margin-top: 12px;\n padding-top: 10px;\n border-top: 1px solid #ececf2;\n font-size: 12px;\n color: #666;\n line-height: 1.45;\n }\n\n @media (max-width: 760px) {\n .day-tabs {\n gap: 10px;\n }\n\n .day-tab {\n padding: 15px 12px;\n font-size: 11px;\n }\n\n .session {\n gap: 14px;\n }\n\n .session-card {\n padding: 18px 20px;\n }\n\n .segment-label {\n margin-left: 62px;\n }\n\n .roundtables-grid {\n grid-template-columns: 1fr;\n }\n }\n<\/style>\n<\/head>\n\n<body>\n\n<div class=\"day-tabs\">\n <button class=\"day-tab active\" onclick=\"switchDay(1)\">\n FORUM DAY 1 \u00b7 thu 17 Sep\n <\/button>\n\n <button class=\"day-tab\" onclick=\"switchDay(2)\">\n FORUM DAY 2 \u00b7 fri 18 Sep\n <\/button>\n<\/div>\n\n\n\n<div class=\"schedule-day active\" id=\"day1\">\n\n <div class=\"session\">\n <div class=\"session-time\">18:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Welcome & Registration<\/div>\n <div class=\"session-subtitle\">Arrival, badge collection<\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">18:20<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Opening Remarks from EPP General Manager & Conference Chair<\/div>\n <div class=\"session-speaker\">\n <strong>Pedro Fernandes<\/strong> – GM – <strong>EPP<\/strong><br>\n <strong>Eren Alan<\/strong> – Founder – <strong>Pretium<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"segment-label\">AI \u2013 Setting the Scene<\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">18:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Opening Keynote<\/div>\n <div class=\"session-title\">\n Behavioural Analytics + AI: The Combination Most Pricing Teams Are Still Missing\n <\/div>\n\n <div class=\"session-subtitle\">\n <ul>\n <li>\n Understand the difference between optimising price and understanding how customers\n actually respond to it \u2014 and why behavioural science is the layer most AI pricing\n implementations skip entirely\n <\/li>\n <li>\n Get a clearer picture of where AI governance and behavioural ethics intersect in\n pricing \u2014 and why the teams that get this right retain customers that the ones chasing\n margin alone will lose\n <\/li>\n <\/ul>\n <\/div>\n\n <div class=\"session-speaker\">\n <strong>Deepak Narayanam<\/strong> – Chief Data Officer –\n <strong>Former Access Bank<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">19:05<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">\n From Price to Margin: How Agentic AI Closes the Gap Between the Pricing Decision and the Commercial Outcome\n <\/div>\n\n <div class=\"session-subtitle\">\n <ul>\n <li>\n Explore how agentic AI is giving commercial teams the guardrails they need: live deal\n guidance, exception visibility, and clear bottom-line impact at the point of negotiation,\n not three weeks after the quarter closes.\n <\/li>\n <li>\n Walk away with a framework for connecting your pricing logic to commercial execution\n so that your next pricing call doesn\u2019t just happen fast, it lands.\n <\/li>\n <\/ul>\n <\/div>\n\n <div class=\"session-speaker\">\n <strong>Fan Mou<\/strong> – Senior Director Presales EMEA –\n <strong>Vistex<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">19:40<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Networking Dinner<\/div>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n\n<div class=\"schedule-day\" id=\"day2\">\n\n <div class=\"session\">\n <div class=\"session-time\">08:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Welcome Coffee & Networking<\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">08:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Welcome Insights - Conference Chair<\/div>\n <div class=\"session-speaker\">\n <strong>Eren Alan<\/strong> – Founder – <strong>Pretium<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"segment-label\">Facing the Foundations<\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">08:40<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">\n The Agency Paradox: Leading Organisations Through AI-Driven Change\n <\/div>\n\n <div class=\"session-subtitle\">\n <ul>\n <li>\n AI has the potential to give people more agency (higher productivity, better decisions,\n more creativity), yet it could be perceived as loss of control and ownership.\n <\/li>\n <li>\n How is AI transformation affecting customers' habits and, even more, changing internal dynamics?\n <\/li>\n <li>\n Where are the opportunities, where are the frictions, and why the AI cost efficiency\n is not going to happen overnight\n <\/li>\n <\/ul>\n <\/div>\n\n <div class=\"session-speaker\">\n <strong>Federica Crippa<\/strong> – Group Product Manager –\n <strong>Booking.com<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">09:10<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">How clean does your data really need to be?<\/div>\n\n <div class=\"session-subtitle\">\n <ul>\n <li>\n Everyone tells you to fix your data before you start. But the companies actually making\n progress aren't waiting for perfect, they're learning what \"good enough\" looks like by doing.\n Tonight, we find out where the line really is\n <\/li>\n <li>\n This is the question that separates the organisations still stuck in data preparation\n from the ones already generating pricing decisions from imperfect inputs\n <\/li>\n <\/ul>\n <\/div>\n\n <div class=\"session-speaker\">\n <strong>Dr. Anna van der Weerden<\/strong> – co-CEO –\n <strong>TopMonks<\/strong><br>\n <strong>Pavel Matyasko<\/strong> – Business Analyst, Pricing Solution Expert –\n <strong>TopMonks<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">09:40<\/div>\n\n <div class=\"session-card roundtables-card\">\n <div class=\"session-type\">Roundtable Discussions<\/div>\n\n <div class=\"roundtables-grid\">\n\n <div class=\"roundtable-item\">\n <div class=\"roundtable-number\">Table 1<\/div>\n <div class=\"roundtable-title\">AI in Pricing and Data Readiness: Pink glasses still on?<\/div>\n <div class=\"roundtable-text\">\n Repeating misconceptions \u2014 assumptions vs. reality check.\n <\/div>\n <div class=\"roundtable-facilitator\">\n <strong>Facilitated by:<\/strong> Pavel Matyasko, TopMonks\n <\/div>\n <\/div>\n\n <div class=\"roundtable-item\">\n <div class=\"roundtable-number\">Table 2<\/div>\n <div class=\"roundtable-title\">When AI Gets the Answer Right, What Should Still Remain Human?<\/div>\n <div class=\"roundtable-text\">\n Explore where human judgment still genuinely adds value, particularly around customer behaviour.\n <\/div>\n <div class=\"roundtable-facilitator\">\n <strong>Facilitated by:<\/strong> Deepak Narayanam, Former Access Bank\n <\/div>\n <\/div>\n\n <div class=\"roundtable-item\">\n <div class=\"roundtable-number\">Table 3<\/div>\n <div class=\"roundtable-title\">Managing upward<\/div>\n <div class=\"roundtable-text\">\n How do you get buy-in from the board and the company to implement AI, and how do you report progress?\n <\/div>\n <div class=\"roundtable-facilitator\">\n <strong>Facilitated by:<\/strong> Iliana Cruz, Former Parques Reunidos\n <\/div>\n <\/div>\n\n <div class=\"roundtable-item\">\n <div class=\"roundtable-number\">Table 4<\/div>\n <div class=\"roundtable-title\">The skills ladder<\/div>\n <div class=\"roundtable-text\">\n Can someone become a strategic pricing leader if AI has removed the grind work they'd have learned from?\n <\/div>\n <div class=\"roundtable-facilitator\">\n <strong>Facilitated by:<\/strong> Enrique Garcia Sevilla, Arla Foods\n <\/div>\n <\/div>\n\n <div class=\"roundtable-item\">\n <div class=\"roundtable-number\">Table 5<\/div>\n <div class=\"roundtable-title\">Buying an edge in volatility<\/div>\n <div class=\"roundtable-text\">\n What would it take for AI to actually shorten your time from market shock to confident\n price decision, today, not hypothetically?\n <\/div>\n <div class=\"roundtable-facilitator\">\n <strong>Facilitated by:<\/strong> David Lagerholm, Former Electrolux\n <\/div>\n <\/div>\n\n <div class=\"roundtable-item\">\n <div class=\"roundtable-number\">Table 6<\/div>\n <div class=\"roundtable-title\">The line between AI-aligned and AI-labelled<\/div>\n <div class=\"roundtable-text\">\n What's one tool or vendor claim you've personally learned to see through?\n <\/div>\n <div class=\"roundtable-facilitator\">\n <strong>Facilitated by:<\/strong> Caio Riccardi, Cavotec\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">10:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Networking Power Time<\/div>\n <\/div>\n <\/div>\n\n <div class=\"segment-label\">Testing the Thinking<\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">11:10<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">\n Pricing Teams of the Future: Building the Skills That Actually Matter\n <\/div>\n\n <div class=\"session-subtitle\">\n <ul>\n <li>\n The shift from data crunching to strategic advisory, what it means to hire, develop\n and lead a pricing team post-AI\n <\/li>\n <li>\n Can you make high-quality strategic decisions without having done the grind work first?\n <\/li>\n <li>\n The skills ladder: from Excel proficiency to AI architecture, explore the practical workforce roadmap\n <\/li>\n <\/ul>\n <\/div>\n\n <div class=\"session-speaker\">\n <strong>Enrique Garcia Sevilla<\/strong> – Global Senior Revenue Growth Manager –\n <strong>Arla Foods<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">11:40<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">\n Finding Quick Wins in Price Variance and Actually Fixing Them\n <\/div>\n <div class=\"session-subtitle\">\n An interactive session on AI as an enabler for corrective pricing actions.\n <\/div>\n <div class=\"session-speaker\">\n <strong>Pieter Valcke<\/strong> – Senior Manager Commercial Strategy & Pricing –\n <strong>Monitor Deloitte<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">12:10<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">\n Rewriting the Pricing Model: Evolving from SaaS to AI-Powered Products\n <\/div>\n\n <div class=\"session-subtitle\">\n <ul>\n <li>\n How we are navigating the shift from traditional SaaS pricing models to AI-driven offerings across a broad portfolio.\n <\/li>\n <li>Key design choices (value metrics, packaging, monetisation logic)<\/li>\n <li>Managing customer expectations and willingness to pay<\/li>\n <li>What we got wrong along the way (and what we\u2019d do differently)<\/li>\n <\/ul>\n <\/div>\n\n <div class=\"session-speaker\">\n <strong>Jesse Finch Gnehm<\/strong> – Vice President Pricing –\n <strong>Thomson Reuters<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">12:40<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Networking Lunch<\/div>\n <\/div>\n <\/div>\n\n <div class=\"segment-label\">Building in the Trenches<\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">14:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">\n Rethinking Pricing Processes for the AI Era\n <\/div>\n\n <div class=\"session-subtitle\">\n <ul>\n <li>Comparing strategic pricing decisions against operational, day-to-day pricing responses<\/li>\n <li>Real B2B and B2C examples of moving from reactive decision-making to a structured AI process<\/li>\n <\/ul>\n <\/div>\n\n <div class=\"session-speaker\">\n <strong>Pedro Campelo<\/strong> – Partner – <strong>LTPLabs<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">14:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">\n From the Trenches: AI Agents Built for Pricing Gains\n <\/div>\n\n <div class=\"session-subtitle\">\n Caio Riccardi will walk through the creation of two AI agents he built within Microsoft Copilot:\n one that recommends pricing based on five years of historical data and a defined pricing strategy,\n and one that analyses lost commercial opportunities.\n <\/div>\n\n <div class=\"session-speaker\">\n <strong>Caio Riccardi<\/strong> – Global Pricing Specialist –\n <strong>Cavotec<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">15:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">\n Pragmatic Workflow Automation in Pricing\n <\/div>\n\n <div class=\"session-subtitle\">\n How pricing teams can combine generative AI tools (like Gemini) with lightweight scripts and database automation\n to streamline analytics, build scenario decks, and reduce daily administrative load.\n <\/div>\n\n <div class=\"session-speaker\">\n <strong>Joel Whitmore<\/strong> – Pricing Strategy Support Manager –\n <strong>John Lewis & Partners<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">15:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Coffee & Networking Break<\/div>\n <\/div>\n <\/div>\n\n <div class=\"segment-label\">Closing the Gap<\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">16:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Keynote<\/div>\n <div class=\"session-title\">\n Pricing in the Storm: How AI Gives You an Edge When the Rules Keep Changing\n <\/div>\n\n <div class=\"session-subtitle\">\n <ul>\n <li>\n Since 2020, pricing leaders have been permanently in the war room. AI won't make\n the uncertainty stop. But here we will explore how to use it to reduce response time\n <\/li>\n <li>\n Explore how companies are using AI to compress the time between a market shock\n and a confident pricing decision\n <\/li>\n <li>\n How to use AI to build scenario-ready pricing architecture: the practical steps to\n move from reactive reforecasting to a system that already has the answer when the\n world changes overnight\n <\/li>\n <\/ul>\n <\/div>\n\n <div class=\"session-speaker\">\n <strong>David Lagerholm<\/strong> – Pricing Manager –\n <strong>Former Electrolux<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">16:30<\/div>\n <div class=\"session-card\">\n <div class=\"session-type\">Panel Discussion<\/div>\n <div class=\"session-title\">\n Rewired: What AI Is Doing to Pricing Talent and Leadership\n <\/div>\n\n <div class=\"session-subtitle\">\n <ul>\n <li>\n Why standard hiring case studies have stopped working, and what leading teams use to assess candidates instead\n <\/li>\n <li>\n How to evaluate and develop the skills already on your team, not just the ones you're hiring for next\n <\/li>\n <li>\n What it really takes to lead a pricing function when the expertise it demands keeps shifting\n <\/li>\n <\/ul>\n <\/div>\n\n <div class=\"session-speaker\">\n <strong>Jesse Finch Gnehm<\/strong> – Vice President Pricing –\n <strong>Thomson Reuters<\/strong><br>\n\n <strong>Eren Alan<\/strong> – Founder –\n <strong>Pretium<\/strong><br>\n\n <strong>Niraj Parekh<\/strong> – Head of Pricing –\n <strong>LGC<\/strong>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"session\">\n <div class=\"session-time\">17:00<\/div>\n <div class=\"session-card\">\n <div class=\"session-title\">Closing Remarks<\/div>\n <div class=\"session-subtitle\">\n Conference Chair \u2014 summary of key findings and IGNITE 2027 preview\n <\/div>\n <\/div>\n <\/div>\n\n<\/div>\n\n\n<script>\n function switchDay(day) {\n document\n .querySelectorAll('.day-tab')\n .forEach((tab, i) => tab.classList.toggle('active', i + 1 === day));\n\n document\n .querySelectorAll('.schedule-day')\n .forEach((schedule, i) => schedule.classList.toggle('active', i + 1 === day));\n }\n<\/script>\n\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-def99f5 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"def99f5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2a626 elementor-widget elementor-widget-heading\" data-id=\"ef2a626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Don\u2019t just take our word for it<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-1ca99a5 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"1ca99a5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-3ea7499 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"3ea7499\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfeee3 elementor-widget elementor-widget-text-editor\" data-id=\"3dfeee3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The event was a unique platform for the RGM Community to come together, share experiences and build on them. It is a true opportunity to find inspiration and a great occasion to network with experiences peers from other companies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa09ed elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"6aa09ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"67\" height=\"67\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/05\/Anil.png\" class=\"attachment-full size-full wp-image-253\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">An\u0131l Arasl\u0131 - Senior Revenue Growth & Data Analytics Manager - Sephora<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-356f8ac e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"356f8ac\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03da9cb elementor-widget elementor-widget-text-editor\" data-id=\"03da9cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Attending the EPP Events is always a great pleasure, bringing together a multitude of brilliant minds and pricing enthusiasts. In my view, it sets the gold standard for pricing events.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c574a1e elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"c574a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"68\" height=\"67\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/05\/daniel.png\" class=\"attachment-full size-full wp-image-257\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Daniel Lindner - Strategy Principal Director - Pricing & Commercial Strategy Europe \u2013 Accenture<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-3d1c8ff e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"3d1c8ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e441f43 elementor-widget elementor-widget-text-editor\" data-id=\"e441f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The EPP offers a unique opportunity to purposefully create sparks of inspiration for each pricing professional who participates in these perfectly organized and orchestrated forums. Bringing pricing experts, pricing practitioners, and solution designers into the same room for a couple of days, is an unmatched and rewarding experience for everyone attending.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd9b482 elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"cd9b482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"67\" height=\"67\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/05\/markus.png\" class=\"attachment-full size-full wp-image-258\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><p class=\"elementor-image-box-description\">Dr. Markus Husemann-Kopetzky - CEO Price Management Institute & Pricing Researcher at FU Berlin<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-a3a2635 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex ae-bg-gallery-type-default e-con e-parent\" data-id=\"a3a2635\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{"background_background":"classic"}\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-601e932 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"601e932\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-557573a elementor-widget elementor-widget-template\" data-id=\"557573a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"153\" class=\"elementor elementor-153\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-0dc6dd4 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"0dc6dd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37ab20b elementor-widget elementor-widget-heading\" data-id=\"37ab20b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Partners<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb90d69 elementor-widget elementor-widget-heading\" data-id=\"fb90d69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Silver Partner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-45c88a0 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"45c88a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c5f7f92 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"c5f7f92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-aaaaecf e-flex e-con-boxed ae-bg-gallery-type-default e-con e-child\" data-id=\"aaaaecf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54c8d29 elementor-widget elementor-widget-image\" data-id=\"54c8d29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"331\" src=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/05\/4c97300d-88b0-47a0-8d73-d8c4bf43df20-1024x424.png\" class=\"attachment-large size-large wp-image-2113\" alt=\"\" srcset=\"https:\/\/ignite.pricingplatform.com\/ai-2026\/wp-content\/uploads\/2024\/05\/4c97300d-88b0-47a0-8d73-d8c4bf43df20-1024x424.png 1024w, 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elementor-element-60bfe2d elementor-widget elementor-widget-template\" data-id=\"60bfe2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"125\" class=\"elementor elementor-125\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-694ae13 e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"694ae13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-c139a26 e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"c139a26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bcf95f elementor-widget elementor-widget-heading\" data-id=\"4bcf95f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can\u2019t wait to see you.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_ae_slider elementor-element elementor-element-9b6461d e-con-full e-flex ae-bg-gallery-type-default e-con e-child\" data-id=\"9b6461d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f6b6f elementor-align-left elementor-widget elementor-widget-button\" data-id=\"e9f6b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" 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