EPP Ignite

Magnus Ingemann leads the global pricing and analytics agenda for Novonesis' €400M+ Human Health Biosolutions portfolio, spanning dietary supplements, and probiotics across 30+ markets. In his role, he has transformed pricing from an operational function into a strategic growth enabler, shifting the organization from cost-plus to value-based pricing models while implementing scalable governance structures that empower commercial teams worldwide. 

With proven expertise in scaling global B2B businesses across biotech, FMCG, and health ingredients, Magnus has delivered measurable results including non-forecasted revenue growth through strategic price optimization and improved commercial agility through innovative pricing tools and workflows. His experience spans from building the foundational global pricing function at Novonesis to driving 35% YoY revenue growth in international markets at Arla Foods. 

Claire Wang is an international keynote speaker and workshop leader with 20 years of experience across Banking, Telecom, FinTech, and Insurance. She’s led pricing and transformation initiatives across Asia, Oceania, the Middle East, and Europe, helping teams turn complex ideas into language that business leaders understand. Based in Paris, Claire approaches structured thinking like the perfect croissant – crisp on entry, layered with intent, and satisfying to the last bite. Known for her practical frameworks and compelling delivery, she uses the Pyramid Principle to help teams influence decisions and turn analysts into trusted business partners.

Seasoned executive with over 25 years of leadership experience in revenue management, pricing, supply optimization, performance marketing, technology and analytics. I have spearheaded transformative initiatives across diverse industries including travel, real estate, automotive, and e-commerce. My extensive track record of innovation and operational excellence spans industry giants such as Hertz, Avis, Archstone-Smith, and Zalando, as well as smaller enterprises like Dollar Thrifty, PROS, and a pioneering vehicle subscription startup. This diverse experience highlights my ability to adapt and excel in varied corporate environments.  

I have successfully led the design, development, deployment, and commercialization of complex AI and machine learning solutions, driving significant gains in revenue, efficiency, and cost reductions. My practical experience has transformed business operations and decision-making processes.  

My background in strategic collaborations with executives, key business leaders, subject matter experts, premier vendors, consultants, and top-tier academic institutions has empowered organizations to innovate by leveraging data with advanced predictive and prescriptive analytics, thereby enhancing their competitive edge.

18 years of experience with pricing-related functions, from pricing consulting (Simon-Kucher & Partners) to 3x green field in-house pricing function establishment. Responsible for pricing software implementation, value-based pricing models, their parametrisation, calibration, subscription-based pricing, pricing processes design, deal desk leadership, and KPI measurement, directly driving the company's P&L. 

Prashant leads the development of data and analytics products to boost revenue, deliver profitable growth for partners and personalised experiences for consumers. He collaborates with global technology and business teams to embed data-driven decision-making across the organization. With over 25 years of experience in data, insights, and analytics, Prashant has held senior roles at The Coca-Cola Company and Nielsen. 

Aaron is the Senior Data Science Manager for Costa Coffee with extensive experience in the insurance and retail industries. He leads Data Science & AI initiatives in both the UK and overseas markets that drive increases in commercial revenue. Aaron is the product owner of Costa Coffee’s Smart Pricing application that blends Art & Science to create a fully customisable glass-box solution to pricing decisions.

Stefano Porciello is a pricing and revenue management leader who specializes in transforming traditional pricing approaches through predictive modeling and AI-driven intelligence tools. With extensive cross-industry experience spanning luxury fashion at Stella McCartney, mobility solutions at Brompton Bicycle, security systems at ASSA ABLOY, and travel platforms at Rentalcars.com, he has consistently built and optimized pricing architectures that align data-driven insights with strategic business objectives across diverse market environments. 

Imane Adoua brings over 13 years of strategic pricing and data leadership across diverse international markets, currently serving as EMEA Head of Marketing-Pricing & Data Strategy at Kohler, where she reports directly to the Group President and drives pricing strategies for sustainable long-term growth. Her expertise spans both B2B and B2C environments, with a proven track record of implementing data-driven pricing transformations at major organizations including Continental, Office Depot, and Groupe Casino, where she developed predictive sales models, optimized promotional strategies, and led cross-functional teams across European markets. 

Fabrizzio Valdivia is a systems engineer and MBA graduate from Rotterdam School of Management, bringing over seven years of hands-on experience in pricing optimization and digital transformation at Scotiabank across Latin America. There, he developed SME pricing tools that optimized processes throughout the bank, led CRM strategy for retail and wholesale banking teams, and managed multi-million dollar analytics transformation projects such as Salesforce Marketing Cloud deployment and AI integration initiatives.

As a natural bridge between business strategy and technical implementation, his MBA studies exposed him to cross-industry pricing challenges, reinforcing his belief that while industries differ, core pricing fundamentals remain universal, a perspective that proves invaluable when translating complex AI concepts into practical business applications.

Currently seeking opportunities in the mobility sector, where he can continue bridging business needs with technological solutions, Fabrizzio combines deep pricing expertise from banking with fresh insights from consulting projects in sustainability and business model innovation. Outside of work, he is an avid technology and automotive enthusiast.

Pieter Valcke is a Senior Manager of Commercial Strategy, Pricing & Analytics at Monitor Deloitte. With over a decade of experience, he specializes in turning complex data into clear, actionable growth strategies for clients. He excels at extracting valuable insights from pricing, sales, and market data, helping businesses optimize their commercial performance and drive real results.

Claudia Garcia Cueto specializes in helping companies achieve superior outcomes in their price management processes. Having worked as an SAP advisor at two leading Spanish consultancies, she is well placed to leverage technologies such as AI to enhance strategies. She graduated with a Bachelor’s in Business Administration from Vienna University of Economics and Business, and a Masters in SAP Functional Consulting from La Salle. She has also earned the CPP credential from the Professional Pricing Society.  

Sara Iñigo Sánchez is a Data Scientist specializing in pricing optimization through advanced data science solutions. With a background in engineering and a Master’s in Data Science, she joined Vistex in 2021 at its U.S. headquarters in Chicago. Now based in Madrid, she leads data science projects across EMEA, designing and implementing models that help clients enhance their pricing strategies and Go-to-Market effectiveness.  

Simon has spent the last 5 years consulting at PROS; helping to deploy state-of-the-art technology to large enterprise-level organisations, helping organisations to leverage AI to optimise their B2B pricing, operationalise data to drive responsive, and real-time pricing strategies, as-well as streamline the way their sellers can sell. 

Alex Swales is a Managing Director & Partner in BCG London office. He is part of BCG X, and a core member of BCG consumer packaged goods (CPG) pricing team. He led multiple pricing transformations, building and deploying AI-based solutions across RGM levers.