Salman leads Generative AI with AWS Global Strategic Partners. He has over 15 years of experience implementing AI/ML solutions for customers, holds a PhD from University of Cambridge (UK), and has had successful startups in the technology consulting space. Prior to joining AWS, he’s held Head of Data Science and Head of Consulting roles at FTSE100 and Global Tech & IT Firms.

Sonika is the AI & App Chief Architect at Microsoft, having over 19 years of experience in the IT sector, including pivotal roles at Microsoft and SAP. In her current role, she passionately collaborates with Denmark's leading companies to co-create intelligent applications powered by AI. Holding an MBA from London Business School and grounded in her expertise as a Computer Engineer, Sonika blends strategic insight with technical prowess to drive innovation. Beyond her professional endeavors, Sonika dedicates herself to mentoring through Copenhagen Kommune's GCCP-17, supporting Copenhagen Fintech scale-ups, participating in the London Business School’s entrepreneurship club, and contributing as an active member of Europe's largest AI think tank.

Stefano Porciello is the Senior Commercial & Pricing Manager at Brompton where he contributed to the successful transformation of the company into the icon of the smart mobility worldwide, establishing the pricing strategy of a diverse and structured product portfolio and leading the commercial team towards a better understanding of the MIX strategy through the implementation of the PVM, Price Volume Mix Model. The PVM architecture is a data driven platform for Revenue and Pricing professionals that helps businesses to accelerate the transition towards a Predictive Pricing approach.

Over his 12 years journey in the revenue management and pricing space Stefano has built  a significant experience in the construction of Revenue management systems and he has been an early adopter of the first Artificial Intelligence engines such as Cortana and Qlik Sense AI during his time spent at Hertz and Booking.com.

When he is not busy coding complex DAX measures or manipulating large data sets in SQL he likes to relax watching fine Japanese animations, listening to Jazz and progressive music, he is as well dramatically attracted by the George Lucas universe of Star Wars

Katja Berg is a strategic leader in the biotech and pharmaceutical industry with 20+ years of science, management consulting, pricing and market access experience. In her global role of Innovative Value & Access Strategy within the Biopharmaceutical Business Unit at AstraZeneca, Katja is responsible for bringing novel approaches and future-looking access models for AstraZeneca’s portfolio to advance patient access and value-based healthcare, all while harnessing the power of partnerships and technology such as AI.

Katja spent her early years in the laboratory and Academia, mostly in Sweden, France and the US, authoring publications while nurturing her scientific curiosity and languages. She then became a senior consulting leader and Global Client Partner for Top 15 pharmaceutical companies for over 10 years at IMS Consulting [today IQVIA], leading among other things thought leadership in Europe. Transitioning from consulting to the biopharmaceutical industry, Katja led a multi-functional global team delivering above brand strategic, operational and policy-related pricing and access activities for Sanofi. During this time, she lead and coordinated Sanofi’s position on external access policy and working groups such as IFPMA and Access Accelerated, including work designing and incubating end-to-end patient access solutions in e.g. Asia and Africa.

During her 4+ years at AstraZeneca, Katja has delivered global pricing and access launch strategies for assets within the Cardiovascular, Renal & Metabolism (CVRM), Respiratory and Immunology (R&I) and Vaccines & Immune Therapies (V&I) Business Units, as well as acted as Head of Access Policy for the Australia & NZ team in Sydney.

Pedro is a professional with more than 10 years of work experience in Strategic Pricing and Revenue/Yield Management at worldwide companies from Industrial Engineering, Travel & Leisure and Transportation & Mobility markets. He holds a bachelor's degree in Industrial Engineering and MBA degree in Technologies for Business: AI, Data Science and Big Data. Pedro is one of the co-authors of the book “Pricing Architects” and he writes a monthly column about Pricing Strategy and Technology for the Aprix Journal. He also participated as a speaker in several events from organisations such as the Professional Pricing Society and European Pricing Platform. Currently I am working as a Head of Pricing & Traffic Monetization at Omio, a German unicorn which provides an online travel comparison and booking platform based in Berlin.

Wendy is a seasoned leader in the field of business and analytics with over 20 years’ experience working in global roles within the CPG and Retail industry. She is an expert in Revenue Growth Management analytics and is passionate about making data-driven decisions. Currently Wendy is the Global Director for Strategic Revenue Management (SRM) Analytics at Mars Wrigley, where she is leading the creation a fully integrated and digitized SRM eco-system. Before Mars, Wendy worked at Kingfisher, as their Group Pricing Director, and Unilever, where she spent nearly 8 years as the Global Analytics & Pricing Director. She manages a team of product strategy leads, data scientists & data engineers and develops and implements numerous analytical solutions across the key RGM levers (strategic pricing, channel pack price architecture, mix, trade promotions, trade terms) to drive faster and more effective decision making.

Ankit Jain is a seasoned data science and analytics leader with over 13 years of experience in the CPG and retail industries. He currently serves as the Senior Data Science Lead at Mars Wrigley, specializing in Strategic Revenue Management (SRM) and marketing analytics. Ankit has a proven track record of developing and implementing pricing solutions across global markets. Before joining Mars, he led the consulting and data science division at Fractal Analytics, delivering demand analytics for diverse CPG clients. He also worked at Amazon as a Capacity Planning Manager, enhancing retail profitability through operational excellence strategies. Ankit is passionate about leveraging AI to optimize pricing strategies and drive data-driven decision-making.

A commercially minded, versatile leader with over 15 years’ experience in using data, insight, and advanced modelling to formulate and execute commercial strategy; with a track record of successes in multimillion-dollar companies across diverse industries and geographies.

Alex Siormpas is a Senior Pricing Consultant specializing in AI/ML solutions for E-commerce, Marketplaces, and Consumer Goods sectors. With over a decade of track-record, he excels in developing and executing comprehensive AI pricing strategies, from initial problem scoping to full-scale production implementation. Throughout his career, Alexandros has leveraged advanced AI techniques, including Artificial Neural Networks, to optimize pricing and promotional strategies, driving millions in incremental value for the businesses he has consulted. He holds an MBA and a technical background in Engineering, blending strategic insight with technical expertise."

Kimberly Ofrecio is an accomplished professional with over a decade of experience in commercial, pricing, revenue management, finance, and marketing. Her extensive experience has spanned the aviation, IT, e-commerce, and luxury fashion industries across Asia, Europe and the Middle East. Kimberly has a proven track record of exceeding revenue targets, implementing effective cost-saving initiatives, and leading strategic cross-departmental growth and optimisation programmes. Currently, she is playing a pivotal role in driving promotional planning and compliance at Farfetch, a luxury fashion-tech company based in London and with offices worldwide. Her diverse career has included significant roles at IBM, Etihad Airways, Philippine Airlines and JourneyHero Holdings in which she demonstrated exceptional leadership and analytical skills.

Since January 2020, I’ve been leading the EMEA Marketing - Pricing & Data Strategy at Kohler, based in Paris. My career is grounded in a deep expertise in strategy, data analysis, strategic planning, and marketing intelligence. Prior to my role at Kohler, I spearheaded pricing and CRM strategies at Continental and Office Depot. My background also includes refining pricing and promotional strategies at Groupe Casino and Franprix, underscoring my skills in budget management and market analysis. I hold advanced degrees from ENSAE Paris and INSEA, with a focus on applied statistics and corporate finance”

Javier Anta Callersten is a Managing Director and Senior Partner and leads globally AI in Retail for BCG. He also leads Retail Pricing and Value globally for BCG and Pricing across all sectors in Europe. Has extensively worked during 18+ years across 20+ different countries driving impact for retailers through advanced analytics, and has led AI programs on the ground for more than half of the Top 16 global retailers.

Giorgio Farina is a Partner in BCG’s Travel practice and a core member of the Pricing & Revenue Management competence center.

With over 10 years of experience, he specializes in leading pricing and commercial transformations, leveraging AI and analytics solutions and embedding better decision-making in the field.

Marcelo Cirelli is an Associate Director in BCG’s Travel practice and a core member of the Center for Revenue Management (RM) in Travel. He has led multiple pricing and revenue transformation programs, mostly with airlines, in which he has contributed to the development and implementation of several AI-based applications in RM

Mukarram Bhaiji is a member of our Customer and Pricing practices. He has over 15 years of experience consulting on B2B pricing, sales, and commercial strategy.

Since joining us in 2020, he has advised clients on a range of pricing and commercial strategy topics, including design and implementation of new pricing models, design and implement price correction/increase programs, drive better price realization through data-driven discount guidance solutions, and building pricing as an organizational capability. He has worked across such industries as software, life sciences, manufacturing, distribution, professional and data services.

Prior to joining us, Mukarram was the global pricing strategy director of Smith+Nephew PLC, where he was a core part of the global leadership team responsible for setting new product pricing strategies and running pricing optimization initiatives. He was instrumental in the design and implementation of a digital deal guidance and configure, price, and quote platform for the business, which significantly streamlined pricing processes and stemmed pricing leakage.

Mukarram also previously co-led the pricing practice for another major consulting firm in the UK.

He holds a diploma in data science from the Chartered Institute of IT, and an MEng. in manufacturing engineering, with honours, from the University of Warwick. He is also a qualified Chartered Accountant (ICAS).

In his personal time, Mukarram is a car enthusiast, an avid football (soccer) and F1 fan, and recreational squash and golf player. He is married with two children.

Hardy Koth is a Managing Director and a leader of the European Pricing & Commercial Strategy practice at Accenture. Before joining Accenture in 2024, he was the co-founder and Managing Director of Vocatus AG, a leading behavioral pricing consultancy for the last 25 years. He is the (co-)author of various articles in magazines like Harvard Business Manager and books (‘Custom Enterprice.Com’ and ‘Der unvernünftige Kunde’). His experience covers a wide range of b2b and b2c industries in the areas of pricing, sales optimization and commercial strategies.

Sameer Bojja is a Senior Manager at Accenture in the Corporate Strategy & Growth Practice. He has a background in AI Product Strategy and currently oversees the development of the first generation of genAI products for pricing

Dominic is an experienced Business Consultant and Sales professional with a solid track record of over 25 years in SaaS companies. Of those 25 years, he has spent 15 years specializing in pricing, during which time he has assisted companies across all industries in the UK and Europe in identifying opportunities to improve margin and revenue performance through the implementation of pricing and sales optimization strategies. Dominic holds a Bachelor of Science degree in Mathematics and Computer Science from Brunel University.

Steven Sabet is a seasoned expert with 14 years of Pricing experience in the travel and service environment.

He successfully navigated the complexities of pricing in diverse industries including hospitality, car rental, cruise lines and self-storage.

Alongside Pricing, he held positions in Sales and Marketing and is a Coach for personal and organizational development.

This multifaceted expertise allows him to approach Pricing from a comprehensive perspective, understanding the interplay between various business functions and market participants.

His ability to adapt to various technological and market environments has been crucial in creating, implementing and optimizing dynamic pricing systems

Ben is Partner at Deloitte's strategy practice and has 15 years of experience in management consulting.

He has a very strong focus on the Pharma and Medical Devices industry, working withing clients to define their strategic direction and catalyse enterprise wide, strategy-led business transformation.

Bart is director in the Belgian strategy practice of Monitor Deloitte with a specialization in global customer engagement & omnichannel transformations. Bart’s focus is on building (Gen)AI-driven solutions and foundry services mainly in the commercial space, for global tier I & II BioPharma & MedTech clients. With over 15 years of professional background in commercial excellence & analytics across various industries, he is good at connecting the dots between business and IT, and delivering value-added insights and recommendations.
Prior to joining Deloitte, Bart headed KWARTS, a venture-backed SaaS company where he designed and developed an innovative software platform for omnichannel customer engagement, together with a Belgian university. Acquired by a Danish firm, today it enables pharmaceutical companies to activate their full omnichannel potential with a differentiating AI backbone.
He learned a lot on building, partnering, funding, scaling and selling the business, and is passionate about customer engagement, artificial intelligence and digital transformation.