EPP Ignite 2026
Rewriting the Pricing Playbook with AI
Where AI in Pricing gets applied
- Events @ No 6, London
- September 17-18
Trusted by
An event for the people responsible for making AI work in pricing.
IGNITE is built on what leaders across Pricing, Revenue Growth Management (RGM), and Data & AI are actually dealing with, not vendor narratives or recycled conference content.
Across 30+ hours of conversations, one pattern emerged. Data is fragmented, pilots are not scaling, and boards expect results organisations are not yet set up to deliver.
IGNITE 2026 is built around this reality, with every session focused on what needs to work in practice.
Speakers joining this year
Iliana Cruz
Director of Revenue Management, Pricing and Distribution
Parques Reunidos
Iliana Cruz
Rehan Mogul
Head of Pricing Excellence & Analytics
Euro Car Parts
Rehan Mogul
Built for practitioners driving real change.
The real challenges:
If you’re already working on AI in pricing, these are the questions you’re facing:
- Fix fragmented data across regions and systems
- Get real organisational buy in
- Scale pilots beyond small use cases
- Build pricing teams for an AI driven environment
- Prove ROI at board level
Key Themes Explored
Predictive Value Capture
Cross-Ecosystem Value Pricing
What you will actually leave with.
Not a summary deck. Not a list of tools to evaluate. Specific, usable outputs:
A clearer approach to data
What “good enough” looks like and how to move forward with imperfect data
A practical approach to AI adoption
How to handle internal resistance and align teams
Real implementation examples
What works across industries and what does not
A 90-day action plan
ne clear step to implement after the event
Why IGNITE 2026 matters.
1. AI has moved from hype to execution, but most organisations are still stuck
2. Scaling beyond pilots is proving harder than expected
3. The gap is widening between those fixing data and capability, and those still planning
What you will actually leave with.
Not a summary deck. Not a list of tools to evaluate. Specific, usable outputs:
A clearer approach to data
What “good enough” looks like and how to move forward with imperfect data
A practical approach to AI adoption
How to handle internal resistance and align teams
Real implementation examples
What works across industries and what does not
A 90-day action plan
ne clear step to implement after the event
Agenda at a Glance
Day 1 | September 17
IGNITE CONNECTIONS:
- Opening keynote
- Roundtable debate
- Networking dinner
Day 2 | September 18
Full Day Programme:
- Segment 1 – Data Foundation: AI, data & ROI
- Segment 2 – People & Organisation: skills, adoption & change
- Segment 3 – Industry Implementation: B2C & B2B execution
- Segment 4 – Closing:action & next steps
Grounded in research, not assumptions.
The IGNITE 2026 agenda is built on over 30 hours of one-to-one conversations with pricing leaders across 11 industries, uncovering ten key challenges shaping 2026. These range from fragmented data slowing AI adoption and leadership resistance to change, to narrowing talent pipelines and increasing pressure to prove ROI.
Every session is directly shaped around these insights, focusing on what organisations are actually trying to solve today.
The room matters as much as the stage.
IGNITE brings together senior pricing executives from manufacturing, FMCG, financial services, energy, leisure, retail, and beyond – practitioners who own the pricing function, not people studying it from the outside.
The format is designed to maximise peer exchange: pre-assigned roundtable debates, structured discussion sessions, and a networking dinner where the conversation that started on stage continues across the table.
This is not a conference where you sit and listen. Every session is an opportunity to find out whether the person next to you has solved the problem you’re stuck on.
Integrated networking
Testimonials
Roberto Gonzalez Moro
Global Pricing Analytics Manager – Hilti
The event was both insightful and inspiring, marking the beginning of a continuous transformation journey to integrate AI capabilities into pricing. The level of engagement clearly shows that no one in the pricing community wants to be left behind. The valuable learnings and key takeaways will undoubtedly serve as guiding principles throughout this journey
Daniel Lindner
Strategy Principal Director – Pricing & Commercial Strategy Europe – Accenture
Attending the EPP Events is always a great pleasure, bringing together a multitude of brilliant minds and pricing enthusiasts. In my view, it sets the gold standard for pricing events.
Catherine Holmen
Pricing Strategy and Analytics Director – Wilhelmsen Ship Services
Attending the EPP event in London was a highly valuable experience. The opportunity to connect with peers across industries led to insightful discussions, and the networking was both enjoyable and productive. The speaker sessions were highly relevant, particularly those addressing the evolving role of AI in pricing, and provided practical takeaways that could be shared with my team. I would strongly recommend this event to anyone working in pricing.
Silver Partners
Gold Partners
