Rewriting the Pricing
Playbook with AI
Speakers
EPP Ignite
2026 Speakers
Enrique Garcia Sevilla
Global Senior Revenue Growth Manager
Arla Foods
Enrique Garcia Sevilla
Iliana Cruz
Corporate Director, Revenue Management, Pricing and Distribution
Former Parques Reunidos
Iliana Cruz
Laurien Goossens
Manager Commercial Strategy & Pricing
Monitor Deloitte
Laurien Goossens
Laurien combines a strong track record in commercial strategy, business model innovation and transformation with hands‑on experience in both software-based and industrial contexts. She specializes in defining (subscription-based) pricing models and using impact modelling and simulations to maximize commercial outcomes and support strategic decision‑making.
About the event
Join us at EPP IGNITE – AI the Future of Pricing AI 2024 in London, where EPP Pricing Platform presents a unique, innovative opportunity to explore the vast potential of AI tools and strategies in revolutionizing your pricing and RGM program. Embark on a journey into the evolving landscape of AI in your pricing and RGM programs and discover how industry leaders are transforming sectors with cutting-edge approaches. Immerse yourself in executive insights and forge alliances to implement AI-driven solutions.
Don’t miss this transformative opportunity! Are you ready for the future? In 2025, companies that fall behind in embracing the AI revolution will fall behind in profitability. Are you ready to take the lead?
Our Partners
Silver Partner
