Rewriting the Pricing
Playbook with AI
Speakers
EPP Ignite
2026 Speakers

Enrique Garcia Sevilla
Global Senior Revenue Growth Manager
Arla Foods


Enrique Garcia Sevilla

Iliana Cruz
Corporate Director, Revenue Management, Pricing and Distribution
Former Parques Reunidos

Iliana Cruz

Joel Whitmore
Pricing Strategy Support Manager
John Lewis & Partners


Joel Whitmore

Pavel Matyasko
Business Analyst, Pricing Solution Expert
TopMonks


Pavel Matyasko
Pavel is a Business Analyst on Pricefx implementation projects at TopMonks with 20+ years in pricing strategy. As Business Owner of PriceMonk app, he translates business requirements into accessible pricing blueprints for SMBs. His unique perspective, originally technical background, practice from tens of Pricefx deployments and building the next-gen pricing tool for mid-market companies—makes him an authority on both enterprise complexity and practical SMB needs.
About the event
Join us at EPP IGNITE – AI the Future of Pricing AI 2024 in London, where EPP Pricing Platform presents a unique, innovative opportunity to explore the vast potential of AI tools and strategies in revolutionizing your pricing and RGM program. Embark on a journey into the evolving landscape of AI in your pricing and RGM programs and discover how industry leaders are transforming sectors with cutting-edge approaches. Immerse yourself in executive insights and forge alliances to implement AI-driven solutions.
Don’t miss this transformative opportunity! Are you ready for the future? In 2025, companies that fall behind in embracing the AI revolution will fall behind in profitability. Are you ready to take the lead?
Our Partners
Silver Partner





















